Probably you have been one of those social media complainers in your career of tweets and status updates yourself already. If not, maybe you have heard of some of these types from your customer service unit or your sales team. Be aware: Complainers are everywhere, not only on your website or social hubs!
Some studies show that most big companies still do not take social media complains from the social web serious. Comments on brand’s blogs, Facebook or Twitter profiles stay uncommented, or are just a given option to calm the user down and then make them forget about their issue if it is not too complex. Most customers take this personal and just turn to competitors. The revenue of these customers gets lost.
But how can you differentiate between the types of complainers? How can you know who to take serious, and who not? Which typer of complainers should you respond, and how? The guys at ExactTarget have created a nice infographic that helps you structure complainers from