What format will be the one with the biggest growth rate? What do you think? For many of us it will be video. In terms of handling, reach and simplicity. But what are the points we should think about when we produce a video? In his interview the host Christoph Magnussen gets some very interesting insights about these questions and other impressive statements from Richard Gutjahr. Read more
There is so much going on within the technology, social networks and communication area and it’s hard to keep an overview of everything. In these days it is good to see the variety of development paths either in countries, technologies or user behavior in the form of reports. comScore provides with his ‘2018 Global Digital Future in Focus’ a snapshot of desktop, smartphone and tablet usage around the world, examining how audiences and content consumption changed from over the last couple of months during 2017. There are some winners and some losers but the reason behind the results and the consequences are more interesting at the end. Read more
After the first day of the istrategyconference in Amsterdam, I briefly wanted to share some insights in how Twitter caught some famous quotes about “What is Social Media?”. The people who brought these quotes up in their presentations, or the people that (re-)tweeted those might forgive me if I am not quoting and linking back to every single tweet, or Twitter account where it came form.
Why I am not quoting? Apart from having to listen to Power Point presentations, the challenge for presenters and moderators is to attract the attention of a crowd. And for the audience it is becoming more and more some massive workload to do multitasking, and participating an offline event in a 2.0 manner. A thought I have explored in a German post, and definitely need to translate when I find the time for it.
“Sometimes it makes you mad to listen to speakers and keynotes, write tweets, and respond to mails and Facebook at the same time. Not to mention blogging… How do you handle this?” A question I asked my friends on Facebook today. And I know from studies that multitasking is becoming more difficult the older we get, and that we are only able to do maximum two things at the same time. I don’t know how you see this but participation 2.0 is nearly impossible if you want to be share the way people would love you to do it.
This is just a random collection of different quotes that shows how Social Media was defined at the conference. Maybe you add some more quotes…?!
“Social Media is like sand: you can play with it and have fun but sometimes it gets into your underwear and becomes very annoying.”
“Social Media is like gardening: the real hard work starts after the seeding and planting.”
“Social Media is like … a dance with the right music (content) and partner (fan). It never needs to end!”
“Social Media is like an icecream, it’s delicious, everybody wants it, but it melts if you are too slow.”
“Social Media is like teen sex. Everybody wants to do it. Nobody knows how. When it’s finally done its a surprise it’s not better.”
In the B2B SocialMedia panel, which I had the honor to moderate and talk to Ed Bezooijen (Citrix), Paul Dunay (Networked Insights) and Menno Lijkendijk (Milestone Marketing) I also mentioned a quote that I think is going to be the main challenge for B2B marketers in the future. The relationship of content, distribution and perception which was (and in my eyes still is) the advantage of publishers to other content producers and curators. Publishers have all three of these as main pillars of their business…
“Content = King – Context = Queen – Community = The Empire”
If you see it different, tell me. If you like it, do so. If you want to add something, go ahead…
PS: THX to a great team from istrategyconference in Amsterdam for the good organization and the diner yesterday night.
Aus der Frankfurter Allgemeinen Sonnntagszeitung: Wie Richard Wagner, FAS-Redakteur, die Bloggerszene sieht…
“Bizarr wirkt auch die Begeisterung für das vielstimmige Internet als kraftvolle Quelle demokratischer Lebendigkeit, wie sie von Bloggern zur Schau gestellt wird, bei denen es zu einer Festanstellung leider nicht gereicht hat. (…) Der Blogger bleibt der arbeitsweltliche Asoziale, mit dem draußen keiner spielen wollte”.
Ersparen wir uns jeglichen Kommentar und überlegen mal genauer, ob sich die EURO 2.80,- am Sonntag lohnen. Schließlich findet sich sicherlich ein Blog, der den Inhalt schon zeitnah publiziert hat.