While CNN asks why Boeing is not grounding the 737 MAX, drone companies are competing on their future visions around taxi services. And the outlook of their visions goes until 2050… There is much hope and many questions around air mobility of the future. Whether drones will be all around us in 2050? Well, for […]
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Are you a successful leader? Well, here is the right persona advice for you… Deloitte conducted a worldwide study with 2000 C level managers, in order to understand personas handling the digital transformation better than others. The study found interesting insights in the opportunities and challenges attached to the development of the industry 4.0. It […]
Your apartment is too small? Let robots rethink your space… Paris, London, New York,… – finding appropriate and spacious living locations is a challenge these days. As apartments are less affordable, and thus getting smaller and smaller, the demand for smart new living solutions is increasing. But hey, here comes an interesting innovation, thanks to robots…
It is no news anymore that all social networks are turning more and more into content platforms, and are challenging the good old publishing world. Brands and managers, especially thought-leaders, are showcasing their business expertise to their peers and the industry they are addressing on platforms like LinkedIn rather than starting their own blogs. LinkedIn […]
In the last weeks, influencer marketing has become the rising star among marketing tactics. This is not surprising as ad blocking makes the life for marketeers and their brand campaigns more and more difficult. The team at Hashoff, a micro-influencer platform, just recently published their latest annual report on influencer marketing which gives some interesting […]
All marketers want to know in our seminars, where to find their audience for their next social media campaigns. Obviously, all decisions and spends will be depending on if you are focussing on B2B or B2C customers. Still, some general (social network) data might be helpful in organizing and planning your next campaign audiences. The […]
Not futuristic in terms of the design. Not too special compared to Tesla (big tablet in the middle, holographic head-up display, plug-in hybrid engine, and so on). Still, it is a smart car with a very much clean and intuitive layout. Peugeot unveiled their latest car study at Mobile World Congress last week, called Instinct […]
Years ago, I have written about various options of companies envisioning the future of mirrors and screens. Whether it was Samsung or Toyota or any other company out there. Many brands think about the future way of living with new world of screens evolving. The rising mobility trend drives companies to work on the glass […]
All brands and companies wonder how to market to different generations on social media platforms. Marketers see great opportunities in reach and relevance in terms of the content, the data and the insights around consumers and customers. No wonder, as there are over 2.3 billion active social media users globally across various platforms. Almost 9 […]
When it comes to social selling, many companies and brand believe that content marketing is the secret sauce. But content marketing is not a lead engine when not controlled, qualified and distributed properly. A recent report by Beckon states that the average amount of image and video content from brands created and posted tripled since […]
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What are the companies really doing with the data they have on their customers? Only a few companies really leverage the value of data for their ccampaigns @TheStrategyWeb on #Marketing faiure today at the #Acoustic Launch Event in Stuttgart
Was kann #KI im Angesicht der #DSGVO in der Auswertung der Daten für das #Marketing wirklich leisten? Ein Thema für Diskussion mit Referenten und dem Publikum - Panel auf dem @GoAcoustic Launch Event am 4.12 in Stuttgart mit @TheStrategyWeb https://buff.ly/2NkdIfF
Sustainability? No-Commuting-Days are a company attitude with real impact on nature... https://www.linkedin.com/pulse/sustainability-no-commuting-days-company-answer-martin-meyer-gossner #celebratechange #sustainability #leadership
OWM-Vorstand Arne Kirchem @dmexco: wir brauchen endlich einheitliche Zahlen für den deutschen Markt und dürfen Ad Fraud angesichts der riesigen Budgets, die hier verpuffen, nicht herunterspielen.
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- Mobility in 2050? Drones, visions and more…
- Study: Leadership in Industry 4.0 – which persona are you?
- Furniture: When robots make your bed
- The slightly other infografic about the social media universe
- Are you ready for the next level of future mobility? Young Germans are!
- Internet Trends 2018 – Mary Meeker Report
- 3 recommendations when producing video by Richard Gutjahr [Video]
- Allianz and FC Barcelona Micro-Conference: The Future of Health
- Urban Loop System – Elon Musk next big thing
- Artificial intelligence and future mobility by Mercedes Benz at SXSW 2018