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For six weeks, the world was kind of locked down for each and everyone of us. In a weekly series of thoughts I wrote down my experience connected to Covid19. These views circled around data, trust, and how humanity won and technology failed to sustain life in that one of a kind critical atmosphere. Quarantined […]
The coronavirus outbreak has given us some time to really dive into the opportunity of digital platforms. Shops and malls were closed. Live events moved into Zoom, Microsoft Teams, Google Duo, Webex conferences. And, many of us searched for quite tones in some music streaming platform. In this period of social distancing and confused news […]
Unicorns are different, Bosch is different too. Ties, walled garden ecosystems and hierarchies sound like a thing of the past at this year’s Bosch Connected World. Urban smoothies, technological openness and „Menschment“ (instead of management) have taken over. Transformation at Bosch is in progress – not only in a digital sense. And in terms of […]
Social media platforms like LinkedIn, Facebook, Twitter and others are becoming more and more interesting from a customer service perspective. This is one of the results of a recent study by Boston Global looking at why consumers follow and unfollow brands on social platforms. Consumers who want to reach out to brands and resellers for […]
While CNN asks why Boeing is not grounding the 737 MAX, drone companies are competing on their future visions around taxi services. And the outlook of their visions goes until 2050… There is much hope and many questions around air mobility of the future. Whether drones will be all around us in 2050? Well, for […]
Are you a successful leader? Well, here is the right persona advice for you… Deloitte conducted a worldwide study with 2000 C level managers, in order to understand personas handling the digital transformation better than others. The study found interesting insights in the opportunities and challenges attached to the development of the industry 4.0. It […]
Your apartment is too small? Let robots rethink your space… Paris, London, New York,… – finding appropriate and spacious living locations is a challenge these days. As apartments are less affordable, and thus getting smaller and smaller, the demand for smart new living solutions is increasing. But hey, here comes an interesting innovation, thanks to robots…
It is no news anymore that all social networks are turning more and more into content platforms, and are challenging the good old publishing world. Brands and managers, especially thought-leaders, are showcasing their business expertise to their peers and the industry they are addressing on platforms like LinkedIn rather than starting their own blogs. LinkedIn […]
In the last weeks, influencer marketing has become the rising star among marketing tactics. This is not surprising as ad blocking makes the life for marketeers and their brand campaigns more and more difficult. The team at Hashoff, a micro-influencer platform, just recently published their latest annual report on influencer marketing which gives some interesting […]
All marketers want to know in our seminars, where to find their audience for their next social media campaigns. Obviously, all decisions and spends will be depending on if you are focussing on B2B or B2C customers. Still, some general (social network) data might be helpful in organizing and planning your next campaign audiences. The […]
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