Entries by The Strategy Web

What kind of content engages LinkedIn users (Infographic)

It is no news anymore that all social networks are turning more and more into content platforms, and are challenging the good old publishing world. Brands and managers, especially thought-leaders, are showcasing their business expertise to their peers and the industry they are addressing on platforms like LinkedIn rather than starting their own blogs. LinkedIn […]

Instagram rocks influencer marketing (report)

In the last weeks, influencer marketing has become the rising star among marketing tactics. This is not surprising as ad blocking makes the life for marketeers and their brand campaigns more and more difficult. The team at Hashoff, a micro-influencer platform, just recently published their latest annual report on influencer marketing which gives some interesting […]

How to Market to Generations on Social Media (Infographic)

All brands and companies wonder how to market to different generations on social media platforms. Marketers see great opportunities in reach and relevance in terms of the content, the data and the insights around consumers and customers. No wonder, as there are over 2.3 billion active social media users globally across various platforms. Almost 9 […]

Content marketing – 90% generates no engagement (Report)

When it comes to social selling, many companies and brand believe that content marketing is the secret sauce. But content marketing is not a lead engine when not controlled, qualified and distributed properly. A recent report by Beckon states that the average amount of image and video content from brands created and posted tripled since […]

Report on Messaging Apps: Comparison from WhatsApp to WeChat

The popularity of messaging apps is increasing. Whether it is the Facebook Messenger where all companies hope for the latest secret sauce on messenger bot technology or Line and WeChat which already offer company profiles. It becomes very clear that messengers are different in terms of functionality, technology set-up as well as the value for […]

Die Dynamik des Social Web (Interaktive Infografik)

Manchmal ist man froh, dass man eine lebhafte Community hat, die einem den Content frisch hält. Vor zwei Jahren haben wir eine Infografik veröffentlicht, die es leider nicht mehr gibt. Aber Aliona Tarankova hat uns darauf hingewiesen, dass es inzwischen eine tolle neue Infografik zur Dynamik des Social Web gibt. Wie schnell die Internet-Giganten wie […]