Entries by The Strategy Web

Bosch Connected World 2020 – The human unicorn on AI

Unicorns are different, Bosch is different too. Ties, walled garden ecosystems and hierarchies sound like a thing of the past at this year’s Bosch Connected World. Urban smoothies, technological openness and „Menschment“ (instead of management) have taken over. Transformation at Bosch is in progress – not only in a digital sense. And in terms of […]

Study: Social Media more important for customer service

Social media platforms like LinkedIn, Facebook, Twitter and others are becoming more and more interesting from a customer service perspective. This is one of the results of a recent study by Boston Global looking at why consumers follow and unfollow brands on social platforms. Consumers who want to reach out to brands and resellers for […]

Study: Leadership in Industry 4.0 – which persona are you?

Are you a successful leader? Well, here is the right persona advice for you… Deloitte conducted a worldwide study with 2000 C level managers, in order to understand personas handling the digital transformation better than others. The study found interesting insights in the opportunities and challenges attached to the development of the industry 4.0. It […]

Furniture: When robots make your bed

Your apartment is too small? Let robots rethink your space… Paris, London, New York,… – finding appropriate and spacious living locations is a challenge these days. As apartments are less affordable, and thus getting smaller and smaller, the demand for smart new living solutions is increasing. But hey, here comes an interesting innovation, thanks to robots… 

What kind of content engages LinkedIn users (Infographic)

It is no news anymore that all social networks are turning more and more into content platforms, and are challenging the good old publishing world. Brands and managers, especially thought-leaders, are showcasing their business expertise to their peers and the industry they are addressing on platforms like LinkedIn rather than starting their own blogs. LinkedIn […]

Instagram rocks influencer marketing (report)

In the last weeks, influencer marketing has become the rising star among marketing tactics. This is not surprising as ad blocking makes the life for marketeers and their brand campaigns more and more difficult. The team at Hashoff, a micro-influencer platform, just recently published their latest annual report on influencer marketing which gives some interesting […]