What format will be the one with the biggest growth rate? What do you think? For many of us it will be video. In terms of handling, reach and simplicity. But what are the points we should think about when we produce a video? In his interview the host Christoph Magnussen gets some very interesting insights about these questions and other impressive statements from Richard Gutjahr. Read more
Smart clothing combined with a new generation of sensors as part of intelligent hardware components is one of the biggest markets when thinking about the future. This is not only a question for the insurance industry in order to create new business segments. There are also a lot of benefits for sport clubs by tracking the activities, health and workout data of their players to optimize the practice and to prevent potential injuries. Read more
There are so many stories going around about Elon Musk and his ambitious plans around self-driving cars and renewable energy. But there are also other goals that Musk would like to accomplish. One of these projects Musk is running beside the car industry is the ‘Urban Loop System.’ Based on a recently report from Mashable.com Musk would like to solve the traffic problem with the mass of people using subways as well. Read more
Over the last couple of days one of the biggest technology festival look place in Austin. The South by Southwest (SXSW). Instead of other conferences setting up only an expo the SXSW is more like a family meeting for creatives. Future mobility and artificial intelligence are two central topics at the 2018 South by Southwest this year. More then ever before the technology and the car industry are more as connected to each other. And exactly this was the reason why Mercedes-Benz brought the Concept EQ, the electric SUV of the Future to Austin. The car which should go into production in the near future demonstrates what future mobility might look like. Read more
There is so much going on within the technology, social networks and communication area and it’s hard to keep an overview of everything. In these days it is good to see the variety of development paths either in countries, technologies or user behavior in the form of reports. comScore provides with his ‘2018 Global Digital Future in Focus’ a snapshot of desktop, smartphone and tablet usage around the world, examining how audiences and content consumption changed from over the last couple of months during 2017. There are some winners and some losers but the reason behind the results and the consequences are more interesting at the end. Read more
A very interesting article about “The Future of Automotive Innovation” was recently published by Visual Capitalist with the corresponding infographic created by Evolve ETFs. It underlines the variety of potential market segments for each manufacturer and shows why after years of individual research each car, vehicle and driver are more connected then ever before. Read more
It is no news anymore that all social networks are turning more and more into content platforms, and are challenging the good old publishing world. Brands and managers, especially thought-leaders, are showcasing their business expertise to their peers and the industry they are addressing on platforms like LinkedIn rather than starting their own blogs.
LinkedIn gets over 100,000 posts on a weekly basis published via their Pulse platform. Getting the attention of the users on LinkedIn however is rather difficult if your post is not found and pushed by the LinkedIn’s Pulse editorial team and positioned as a special content piece in one of their content channels. Only then, it reaches people that are not only in your own network and your connections area.
In order to give more transparency what really attracts users in terms of content, LinkedIn has published some interesting facts in an infographic to make clear what more than 9,000 LinkedIn users see as engaging content to them. Furthermore, they make some differences obvious between Millennials and Gen Z, but also what really drives engagement amoung users of their professional networks.
In the last weeks, influencer marketing has become the rising star among marketing tactics. This is not surprising as ad blocking makes the life for marketeers and their brand campaigns more and more difficult. The team at Hashoff, a micro-influencer platform, just recently published their latest annual report on influencer marketing which gives some interesting insights in an evolving marketing discipline (by channel like Instagram, Facebook, YouTube, Twitter, Snapchat, Pinterest and Vine).
From the 300 influencers that Hashoff interviewed, 99% stated that Instagram was their place to go to in order to connect with communities and brands. Furthermore, 56% of a very much engaged community spends more than four hours per day on social media. Over 20% spend almost an entire working day with seven hours on social sites.
There are already 12% of influencers that indicated that influencer marketing is their business profession. The rest of the influencers have a proper full- or part-time job next to their influencer “business”, with over a quarter of the influencers being students. Surviving as an influencer seems to be a hard business and the report suggests the impression that all influencer business is short-term and (spontaneous) campaign-based marketing activities.
It is interesting to see how much time influencers put in the quality of their content. Over one-quarter of the influencers of the report invest up to three hours for their content from idea to production, and some even up to five hours per piece (10.5%). Half of the respondents spend 10 to 60 minutes on their content pieces.
All marketers want to know in our seminars, where to find their audience for their next social media campaigns. Obviously, all decisions and spends will be depending on if you are focussing on B2B or B2C customers. Still, some general (social network) data might be helpful in organizing and planning your next campaign audiences.
The guys at Trackx have recently published a new infographic. This infographic gives us the latest essential data and key insights on the major social networks. Interesting that almost every third (28%) has only one social network presence. Generation X is almost a full working day on Facebook available. Youtube generates 2 Mio. video views in a minute on their platform. And for marketers might be interesting that more than every second user on Instagram follows a brand (53%).
But find the data that might be relevant for your knowledge here in this infographic.
Not futuristic in terms of the design. Not too special compared to Tesla (big tablet in the middle, holographic head-up display, plug-in hybrid engine, and so on). Still, it is a smart car with a very much clean and intuitive layout. Peugeot unveiled their latest car study at Mobile World Congress last week, called Instinct concept.
That the trend of all car manufacturers is heading towards smart connected cars is no secret any longer. However, the Peugeot approach seems like a vision probably many people cannot envision yet. Autonomous, intelligent, self-driving cars that talk to all of your other devices and can even detect in which state of fitness you are sounds like a far too futuristic project these days.
“In the future, maybe you will have cars that can be only autonomous, and it will be forbidden to drive anymore. But this transition will be very long, and what we wanted to illustrate here is part of this transition, because this will take time.” Matthias Hossann, Head of Concept Car and Advanced Design, Peugeot
Peugeot foresees a future where the drivers can choose how much control they want to give to the car. The concept offers two self-driving modes and two active modes. The car shall even be able to adjust its driving based on data analysis that it gets from connected devices like smartphones or tablets. The car technology will be based on the Samsung Artik IoT platform. As an example, the car manufacturers mentioned that if someone has been on a hard workout, the smartphone tells the car automatically to shift into an “autonomous soft” mode to let the driver relax. Sounds like a responsive car, right?
“This is a bridge, and it’s something that we would like to push for the future. That’s why we didn’t create something that looks like a UFO”, states Hossann.
The official debut shall be at the Geneva Motor Show next month. However, even Peugeot sees that the technology of the car won’t be available until 2025 at the earliest.