Artificial intelligence and future mobility by Mercedes Benz at SXSW 2018

Over the last couple of days one of the biggest technology festival look place in Austin. The South by Southwest (SXSW). Instead of other conferences setting up only an expo the SXSW is more like a family meeting for creatives. Future mobility and artificial intelligence are two central topics at the 2018 South by Southwest this year. More then ever before the technology and the car industry are more as connected to each other. And exactly this was the reason why Mercedes-Benz brought the Concept EQ, the electric SUV of the Future to Austin. The car which should go into production in the near future demonstrates what future mobility might look like.

Based on the same ASES-concept mentioned in the article Innovations within the automotive industry Daimler is working on the same topics but in another sequence (at least for the abbreviation). The industrial acronym for the four most important areas of the future automotive industry is called ACES. At Mercedes Benz it is called CASE which stands for ConnectivityAutonomous driving, Sharing and Electrification. Wilko Stark, VP Strategy at Daimler and Head of CASE demonstrated some of the most valuable reasons why it os so important for Mercedes Benz to attend the South by Southwest (SXSW) 2018 in Austin. “The SXSW it is all about connectivity and technology. This is also something we want to push forward within our CASE business unit at Mercedes Benz.”

What is your opinion? These kind of cars will be on our streets very soon? 


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