Bosch Connected World 2020 – The human unicorn on AI

Unicorns are different, Bosch is different too. Ties, walled garden ecosystems and hierarchies sound like a thing of the past at this year’s Bosch Connected World. Urban smoothies, technological openness and „Menschment“ (instead of management) have taken over. Transformation at Bosch is in progress – not only in a digital sense. And in terms of Artificial Internet-of-Things (AIoT), Bosch nails their business transformation with their new unit Bosch.IO and their human-focussed Artifical Intelligence (AI) codex.

Bosch has a a clear focus: Staying human – in business creation, employee resources, and especially all means of industrial artificial intelligence. Whatever the decision is for companies starting to implement artificial intelligence, humans shall keep control. „Artificial intelligence has to be accompanied by ethics. AI has to serve people. With our AI codex we give our employees a clear guideline for the development of intelligent products“, states Bosch-CEO Volkmar Denner in his opening speech at their big AIoT event Bosch Connected World (BCW) in Berlin. Denner is emphasizing their mission with the statement: „Our aim is to make people trust in AI products“ and his personal note for a more sustainable industry „I believe in the power of technology to balance economical, ecological and societal challenges of the future“.

Humans & AI: Together for a better future

The ambition Bosch has in mind is that people and companies have more trust in its AI products. Guided by their Bosch ethos „Invented for Life“, the company strives to create safe, robust and explainable products, while improving human’s quality of life and looking at sustainable ways to use natural resources. Reading their 3 main guidelines for decision making in AI-based products makes clear that all companies should have a similar approach to AI…

Humans-in-command (HIC)
The AI product is used as a tool and humans get to decide when and how to use it.

Human-in-the-loop (HITL)
Humans can directly change and influence the decisions made by an AI product.

Humans-on-the-loop (HOTL)
Humans can define certain parameters for AI during the design process and can also review any decision that was carried out by the product.

The management team of Bosch made clear that they aim at a partnership of humans and AI, AI is not a human challenger or competitor. Humans shall be able to make use of their decision-making skills through AI, and AI shall enable an optimization and transformation of machines and business processes to drive business efficiency. It’s a hand-in-hand that leverages AI for better industries.

Business driven by hearts

The HR department is further fostering the AI transformation internally. They are training their own employees across all departments via their academy. However, Bosch not only bets on AI. They also encourage change. The company takes change management serious. Maybe it is not happening at the speed of AI. But in a balanced, structured and enjoyable calm program that an ever-changing global workforce is asking for. In her presentation „IoT needs IoP – leading yourself to lead others leads to high performance“ Petra Kama-Welle, Bosch VP Human Resources, made clear that a mindset change in leadership comes with role modelling.

By describing her roles from mother to change manager, Kama-Welle explained that role modelling is the way to escape the former „leadership-in-the-box“ hierarchy mentality in order to path the way from „command and control“ towards „enjoy, growth & perform“. It’s a modern leadership mindset transformation from a heart for hearts to grow hearts. While some companies start to define their business purpose these days, Bosch is already on the purpose road to let hearts drive their business. A bit poetical, I know, but that’s the way unicorns tend to be.

Leveraging the unicorn playground

Maybe one topic at Bosch Connected World can be optimized (definitely not the awesome catering!): the conference program. Selecting the right tracks from five stages with various parallel sessions around business or industry focus, remains a challenge for every attendee. Figuring out how to make your perfect way in a short two days’ knowledge gathering seemed almost impossible. Maybe AI could have helped. Maybe an AI event app, in which you throw in your main tags of interest could have provided a solution here. And maybe a professional moderation is something to think about as well for 2021. But hey, nobody said that unicorns are perfect.

Some show cases made me think, e.g. if Nikola Motor’s Badger, providing nine hundred horsepower out of a battery and fuel cell combination, is really needed in times of sustainability wake-ups. Or if the heat map train app, showing me which cabin is less crowded before accessing the train and notifying me „Mind the gap!“ persuaded me? Probably not. Still, it’s a unique „sensoring“ of decision-making, empowered by AI value. Should I rather trust Lindera and their „Decision Intelligence“ to not stumble at the train station in the future instead?

We will see, which Bosch or other Bosch enabled unicorns will help us in an AI ethical and supportive way in the future, maybe already at the next Bosch Connected World.

Study: Social Media more important for customer service

Social media platforms like LinkedIn, Facebook, Twitter and others are becoming more and more interesting from a customer service perspective. This is one of the results of a recent study by Boston Global looking at why consumers follow and unfollow brands on social platforms.

Consumers who want to reach out to brands and resellers for help, are fast in using social media accounts of brands. A quick direct message here, a public tweet there, or simply writing a review on the brand’s account site. Social media is becoming the contact point if companies want happy customers. Especially, when competitors are also on the same social network, the messaging and speed of reaction on engagement is essential for business impact and lead generation.

The study by Boston Global that asked 554 consumers makes clear why consumers follow and unfollow brands. or which content is relevant for them. In terms of content, there are two main reason why Instagram is relevant to consumers: a) to get to know more about products and b) to find information about their main hobbies. The conclusion is that the content of brands need to stick to the main business topics in order to stay relevant and drive business impact.

Furthermore, the study shows that social media helps customer service. Although a direct mail to the company or brand is the first choice, when there is a product question. The second way of approaching a brand on product problems is a direct message on the company page. Active and fast feedback of brands is essential in this case. It retains consumer loyalty, or regains customers that have made a negative product experience. Consumers unfollow brands predominantly as of irrelevant content, too high posting frequency and getting no feedback on direct messages on company pages.

And if you still think, social media is not important for your brand, then you better think twice. The study shows that especially Gen Z and Gen Y want to interact with brands on their social media accounts. Thus, dedicating serious resources to social media activities and leveraging the brand reputation on social platforms becomes an essential driver of business impact. Responding to consumers on social networks is appreciation and should not be underestimated for b2b and b2c companies.

Mobility in 2050? Drones, visions and more…

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Study: Leadership in Industry 4.0 – which persona are you?

Are you a successful leader? Well, here is the right persona advice for you…

Deloitte conducted a worldwide study with 2000 C level managers, in order to understand personas handling the digital transformation better than others. The study found interesting insights in the opportunities and challenges attached to the development of the industry 4.0. It shows that those CXO decision makers who unify various characteristics in their position. Industry 4.0 leaders clearly define their spectrum and will be more efficient than other decision makers. What does this mean in details? Read more

Furniture: When robots make your bed

Your apartment is too small? Let robots rethink your space…

Paris, London, New York,… – finding appropriate and spacious living locations is a challenge these days. As apartments are less affordable, and thus getting smaller and smaller, the demand for smart new living solutions is increasing. But hey, here comes an interesting innovation, thanks to robots…  Read more

The slightly other infografic about the social media universe

On which social media planet do you live?

Infografics are one of the best and most popular methods to show figures, developments and facts. You will find hundreds of charts with numbers based on data presented colorfull and visually. The enormous development of various social media platforms and the ongoing evolution is one of the frequent topics in the creation of such graphics. But this grafic is somehow different than any other.  Read more

Are you ready for the next level of future mobility? Young Germans are!

Germany is known as one of the leading countries in terms of innovation and inventions. But on the other hand germans are very careful and reserved when it comes to the use of new tools, processes and technologies. So the survey results of a currently published survey regarding future mobility astound somehow.  Read more

Internet Trends 2018 – Mary Meeker Report

There are a lot of reports within the technology business but there are only a few worth sharing. When talking about internet trends the following report from Mary Meeker is one of these positive examples we want to share with you. It covers more or less every interesting section within the tech industry where companies […]

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What format will be the one with the biggest growth rate? What do you think? For many of us it will be video. In terms of handling, reach and simplicity. But what are the points we should think about when we produce a video? In his interview the host Christoph Magnussen gets some very interesting insights about these questions and other impressive statements from Richard Gutjahr.  Read more

Allianz and FC Barcelona Micro-Conference: The Future of Health

Smart clothing combined with a new generation of sensors as part of intelligent hardware components is one of the biggest markets when thinking about the future. This is not only a question for the insurance industry in order to create new business segments. There are also a lot of benefits for sport clubs by tracking the activities, health and workout data of their players to optimize the practice and to prevent potential injuries. Read more