The main fear of C-level management is loss of control when it comes to the new media. The truth is the younger generation expects to have access to social media at the workplace and they use it, too.
Management wishes you are working hard, but you are hardly working? Management finds Facebook and their different derivats of social media are critical for productivity, and you are just eager after latest information and trends while you find the information needed through the latest technology better than years ago because people are less ego-centric? Management sees your distraction at work coming from Twitter but you were one of the people that helped the marketing, PR and sales department spread the message. Maybe they better watch out, that some of your colleagues are not playing PacMan in 2010 during working hours anymore?
See what affects productivity at the working desk…
Source: Good Men Project
So, my question would be: Is loss in productivity really coming from social media and social networking? Or what is your explanation…?