This author has not written his bio yet.
But we are proud to say that The Strategy Web contributed 1069 entries already.
Are you planning your lead generation programs at the moment? Well, you better be quick then. Why? The conversion rates for B2B online lead campaigns generate the best results when the year starts – so now! The reasons are quite obvious: Budget are fresh or renewed. Funds are starting. Conversion falls below average in the […]
Wenn es um das Lesen von Büchern geht, sind Kinder spitze. Auch wenn es sich um das Thema E-Books handelt. Kinder lieben E-Books und nutzen diese weitaus mehr als ihre Eltern. Mittlerweile nutzen Zweidrittel aller US-Kinder zwischen zwei und 13 Jahren E-Books, um ihren Lesehunger zu stillen. Diese und viele weitere interessante Zahlen wurden nun […]
How important do you see social search for your brand or your company? Not much. Well, you might reconsider this answer when you have read some of the stats provided by Prestige Marketing in the following infographic. The compilation of figures and data gives some insights in why brands need to understand the benefits of […]
Haben Sie sich in letzter Zeit mal so richtig gelangweilt? Nicht? Warum wundert mich das nicht?? Langeweile. War das nicht gestern? Natürlich kann niemand wirklich sagen: Ich habe mich zu Tode gelangweilt. Dann wär’ man ja nicht mehr. Aber Langeweile ist schon lange nicht mehr. „Einfach mal nur sitzen und dumm gucken? Das hab’ ich […]
Obviously, all marketers are ROI-driven – or made to think that way. Not surprising then, the top priority in digital marketing comes to be increasing the conversion rates (47%), followed by increasing/improving brand awareness (46%) and collecting/measuring/using behavior-based data (29%). This is the outcome of the latest study by ExactTarget entitled “2014 State of Marketing”. […]
The guys at CHEIL in Sigapore have created a nice app for Samsung that keeps us away from texting and driving. With their “Eyes On The Road” app you can switch your phone into a “Drive Safe Mode” and stay away from taking calls, texts, or even push alerts while driving. The app technology detects […]
In a consumer world that is becoming more and more mobile technology driven, the outreach to customers depends on sending the right message at the right time in the right context with the right content impulse. Retail marketers need to be aware of how micro-location and proximity marketing will connect them with those early mobile […]
Für Euch! Ein Post zum Jahresabschluss 2013, der Euch alle ein wenig zum Nachdenken anregen soll. Mehr nicht. Lest ihn. Schlaf drüber ins Neue Jahr, und wenn Ihr meint, Euch dazu zu äußern, tut es einfach mal. Ich habe lange überlegt, ob und wann ich den Post bringen soll. Aber zum Jahreswechsel ist es immer […]
Every screen manufacturer seems to have their own vision on how the world will have some format of flat screens following us, pushing us and making our lives “better”. We have seen the screens of the future with 3D and Augmented Reality merging, the car rear screens by Toyota, Microsoft’s productivity vision of the future, […]
In an interactive infographic called “The Unruly Viral Spiral”, we get to see the value of social video and what it has achieved in the last eight years from 2006-2013. The graphic visualises that the top three branded videos have massively increased in shares. Since Old Spice had their massive success the top three brands […]
The Strategy Web GmbH
St. Ulrich Str. 3c,
86922 Eresing,
Tel. 08193-9974127
Mob.: +49 (0)171-9577828
