News Update – Best of the Day

Is business becoming web-business? At least you have to plan holistically to make your company departments understand why it will become social, thinks Jeremiah Owyang. And I completely do agree with these thoughts…

With the rise of social media the world is thinking about the future of advertising. And some companies are right in the middle of starting the new era – the knowledge blog @ Wharton (University of Pennsylvania) tells us more about The Future of Advertising Project.

Ford has recently published their social media strategy, … and obviously one of their tactics (not mentioned in the presentation) is to get viral buzz with their TV spots. OK, here you have it…

Ford – King Kong from Julien Vanhoenacker on Vimeo.