IKEA, Facebook and photos

The ‘mantra’ of this blog and my vision is: connecting offline and online. I remember being at IKEA some days ago and thought about the idea to take photos of typical IKEA people.

So, there was this mid-aged couple sitting on a sofa in the middle of the big round tour paths. They did not bother about the hundreds of people passing by. I saw them and thought: How long have they been sitting there? And all of a sudden the woman takes out of her ruck-sack a thermos jug, two mugs and sandwiches. No lie! And be sure… these two were really relaxed and it seemed to be ‘living’ the IKEA dream.

I would have loved to take a picture of them but they did not want to be ‘in the internet’. Shame…

Why do I tell you that? IKEA started a well-thought promotion that let’s users win stuff by tagging photos of IKEA rooms on Facebook. (Agency: Forsman & Bodefors).

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  4. Kommunikation – zweinull » Blog Archive » Marketing in Social Networks: Wie IKEA bei Facebook wirbt, clever und nicht ganz neu says:

    […] sorgt dafür, dass die Kampagne in verschiedenen Blogs auftaucht und rundet das Ganze noch gekonnt ab. So werden auch Blogger zu Multiplikatoren. […]

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