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Vor über zwei Jahren bin ich über den wohl diskutierten Post “Psychology of Social Networking” gestoßen. Das Thema beobachte ich auch heute noch sehr oft, wenn ich mich mit Stress-Auswirkungen von Social Media auf unser Hirn oder unser Gedächtnis beschäftige. In Seminaren fragen mich Manager in letzter Zeit oft, was die Treiber der sozialen Netzwerke […]
Die ansteigende und rege geführte Diskussion um LinkedIn und XING in meinem Netzwerk hat mich in Kontakt mit der Führungsebene von LinkedIn in Europa gebracht. Der Post wurde von LinkedIn wohl aufgenommen und nun von uns in einem Interview mit dem Europa-Chef der Social Networking Plattform, Ariel Eckstein, nochmal aufgegriffen – wobei man schnell zu […]
Although the world is discussing how Pinterest becomes the next Social Media rockstar and how it will revolutionize the world of social networking, it might be worthwhile seeing how far Google+ has become a valuable social networking platform for business. Chris Brogan and the guys from Blueglass have created a nice infographic which give some […]
Although some people still mess about the value of social networking, some platforms have already proven their success and benefit for companies and brands. From a B2B point of view, LinkedIn and Twitter are probably the two platforms that make most sense to marketers. If Facebook has some value for brands that might be seen […]
Das Social Web und der heutige Computernutzer ist aktiver und kaufwütiger als so manche Generation zuvor. In nur 60 Sekunden geschieht laut Informationen der Web Design Company derzeit mehr als man glauben mag. So erscheinen die Zahlen der weltweiten Verkäufe von technischen Produkten unfassbar hoch. Es werden weltweit in nur einer Minute verkauft… 710 Computer, […]
We love living digital. We love being online. We love taking our mobiles with us. Anywhere, anytime, any place. However, sometimes people might make fools of us, out of our new digital reality. In the summer the English National Opera picked up the social networking habits of Twitter and Facebook and created a great commercial […]
When I was a kid, my grandparents had a little pub. Nothing special. Nothing glamorous. Just a comfortable meeting point for friends or business partners to catch up for a drink. The best day always was the “market day”. Merchants were setting up their booths at the marketplace in the little village my grandparents were […]
Is this a good sign for the acceptance of social media in the business world? The use of Twitter as a business and marketing tool has increased from 31% to 61% among Europe’s top business leaders, finds a recent study by CNBC. Even more, 61% of the business leaders see the growing impact of Social […]
What will companies say if employees want to bring their own devices to work? How about security issues and support opportunities for companies? A real challenge for the future when we look at an Irish study that interviewed 164 students in secondary school and at third level in order to understand how this generation is […]
Epipheo Studios created many funny videos around the modern business and social web world. If you still wonder why Google Plus has some value for the future of Social Networking, and if you will need it in the future, just think about segmentation and the clever (however challenging) usability. Or just watch this video which […]