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News Update – Best of the Day

The importance of blogs in a web-strategy cannot be overestimated. Ann All has some good insights in leading tech company’s efforts on blogging and why blogs remain the key element of a web-strategy. Implementing a social media strategy in a company has proven to be a successful operational investment. But how to do it? Salesforce […]


News Update – Best of the Day

Three examples how to use social media for medical needs and purposes… UNICEF – The association are running a campaign to raise money to eliminate a preventable disease that kills a child every three minutes: newborn tetanus. Physicians – See this presentation on how physicians use social media in medicine (US example). Medicine 3.0 25 […]


Study: Agencies moving to slow for consumers?

If we can believe in a recent study ‘Beyond advertising: Choosing a Strategic Path to the Digital Consumer‘ by IBM Institute for Business Value, then ad agencies are years behind in catching up to digitally savvy consumers – although consumers are moving their media consumption online more quickly than anybody could have expected. Now, despite […]


Personal Web Manager – the next web 2.0 job?

Time is the most important asset of the modern job world 2.0. Why? This should be quite clear – we all get booked up (Outlook and Intsant Messaging), burned out by mobility (increasing mobility – thanks to mobile internet we cannot live offline anymore) and above all “networked up” (social media explosion). People who are […]


News Update – Best of the Day

– T-Mobile bloggt – oder doch nicht? Magenta ist dann doch nicht so mutig, wie man erst glaubte. Nicht die eigenen Experten bloggen auf über Erfahrungen und Entwicklungen aus dem Bereich Mobile Internet sondern die Agentur Weber Shandwick im Auftrag von T-Mobile. – Web-2.0-Angebote und Social-Networking-Plattformen wie Facebook, MySpace und Co haben ihr Wachstumspotenzial […]