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https://www.mercedes-benz.com/de/mercedes-benz/next/e-mobilitaet/concept-eq-mobilitaet-neu-gedacht/

Artificial intelligence and future mobility by Mercedes Benz at SXSW 2018

17. March 2018/0 Comments/in Allgemein, Augmented Reality, Blog English, Connected Car, Internet of Things/by Andreas Schulze-Kopp

Over the last couple of days one of the biggest technology festival look place in Austin. The South by Southwest (SXSW). Instead of other conferences setting up only an expo the SXSW is more like a family meeting for creatives. Future mobility and artificial intelligence are two central topics at the 2018 South by Southwest this year. More then ever before the technology and the car industry are more as connected to each other. And exactly this was the reason why Mercedes-Benz brought the Concept EQ, the electric SUV of the Future to Austin. The car which should go into production in the near future demonstrates what future mobility might look like. Read more

https://thestrategyweb.com/wp-content/uploads/2018/03/Bildschirmfoto-2018-03-16-um-12.43.01.png 690 1351 Andreas Schulze-Kopp https://thestrategyweb.com/wp-content/uploads/2017/11/strategywebLogo-300x139.png Andreas Schulze-Kopp2018-03-17 08:00:292018-03-16 12:45:44Artificial intelligence and future mobility by Mercedes Benz at SXSW 2018
2018 Global Digital Future in Focus [Whitepaper]

2018 Global Digital Future in Focus [Whitepaper]

13. March 2018/0 Comments/in Best Practise, Blog English, Mobile Business, Social Business, Social Media, Web Marketing, Web Strategy/by Andreas Schulze-Kopp

There is so much going on within the technology, social networks and communication area and it’s hard to keep an overview of everything.  In these days it is good to see the variety of development paths either in countries, technologies or user behavior in the form of reports. comScore provides with his ‘2018 Global Digital Future in Focus’ a snapshot of desktop, smartphone and tablet usage around the world, examining how audiences and content consumption changed from over the last couple of months during 2017. There are some winners and some losers but the reason behind the results and the consequences are more interesting at the end.  Read more

https://thestrategyweb.com/wp-content/uploads/2018/03/iphone-410311_640.jpg 426 640 Andreas Schulze-Kopp https://thestrategyweb.com/wp-content/uploads/2017/11/strategywebLogo-300x139.png Andreas Schulze-Kopp2018-03-13 08:20:142018-03-13 08:20:142018 Global Digital Future in Focus [Whitepaper]

Innovations within the automotive industry [Infographic]

6. March 2018/1 Comment/in Blog English, Connected Car/by Andreas Schulze-Kopp

A very interesting article about “The Future of Automotive Innovation” was recently published by Visual Capitalist with the corresponding infographic created by Evolve ETFs. It underlines the variety of potential market segments for each manufacturer and shows why after years of individual research each car, vehicle and driver are more connected then ever before. Read more

https://thestrategyweb.com/wp-content/uploads/2018/03/tron-1785156_1280.jpg 960 1280 Andreas Schulze-Kopp https://thestrategyweb.com/wp-content/uploads/2017/11/strategywebLogo-300x139.png Andreas Schulze-Kopp2018-03-06 17:00:522018-03-12 10:28:26Innovations within the automotive industry [Infographic]
What kind of content works for you best?

What kind of content engages LinkedIn users (Infographic)

13. June 2017/0 Comments/in Blog English, Featured Stories, Social Media/by The Strategy Web

It is no news anymore that all social networks are turning more and more into content platforms, and are challenging the good old publishing world. Brands and managers, especially thought-leaders, are showcasing their business expertise to their peers and the industry they are addressing on platforms like LinkedIn rather than starting their own blogs.

LinkedIn gets over 100,000 posts on a weekly basis published via their Pulse platform. Getting the attention of the users on LinkedIn however is rather difficult if your post is not found and pushed by the LinkedIn’s Pulse editorial team and positioned as a special content piece in one of their content channels. Only then, it reaches people that are not only in your own network and your connections area.

In order to give more transparency what really attracts users in terms of content, LinkedIn has published some interesting facts in an infographic to make clear what more than 9,000 LinkedIn users see as engaging content to them. Furthermore, they make some differences obvious between Millennials and Gen Z, but also what really drives engagement amoung users of their professional networks.

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What Motivates LinkedIn Members to Engage With Your Content? from LinkedIn
Source title picture: https://pixabay.com/de/statistik-wordpress-web-daten-1820320/
https://thestrategyweb.com/wp-content/uploads/2017/06/statistic-1820320_640.png 488 640 The Strategy Web https://thestrategyweb.com/wp-content/uploads/2017/11/strategywebLogo-300x139.png The Strategy Web2017-06-13 08:15:592018-03-13 10:41:58What kind of content engages LinkedIn users (Infographic)
Social Networks

Instagram rocks influencer marketing (report)

3. May 2017/0 Comments/in Blog English, Brand Advocates, Featured Stories/by The Strategy Web

In the last weeks, influencer marketing has become the rising star among marketing tactics. This is not surprising as ad blocking makes the life for marketeers and their brand campaigns more and more difficult. The team at Hashoff, a micro-influencer platform, just recently published their latest annual report on influencer marketing which gives some interesting insights in an evolving marketing discipline (by channel like Instagram, Facebook, YouTube, Twitter, Snapchat, Pinterest and Vine).

From the 300 influencers that Hashoff interviewed, 99% stated that Instagram was their place to go to in order to connect with communities and brands. Furthermore, 56% of a very much engaged community spends more than four hours per day on social media. Over 20% spend almost an entire working day with seven hours on social sites.

There are already 12% of influencers that indicated that influencer marketing is their business profession. The rest of the influencers have a proper full- or part-time job next to their influencer “business”, with over a quarter of the influencers being students. Surviving as an influencer seems to be a hard business and the report suggests the impression that all influencer business is short-term and (spontaneous) campaign-based marketing activities.

It is interesting to see how much time influencers put in the quality of their content. Over one-quarter of the influencers of the report invest up to three hours for their content from idea to production, and some even up to five hours per piece (10.5%). Half of the respondents spend 10 to 60 minutes on their content pieces.

https://thestrategyweb.com/wp-content/uploads/2017/05/social-media-3136897_640.jpg 426 640 The Strategy Web https://thestrategyweb.com/wp-content/uploads/2017/11/strategywebLogo-300x139.png The Strategy Web2017-05-03 22:18:302018-03-13 10:52:23Instagram rocks influencer marketing (report)

2017: Top Social Networks Data (Infographic)

6. April 2017/0 Comments/in Blog English, Featured Stories, Social Media/by The Strategy Web

All marketers want to know in our seminars, where to find their audience for their next social media campaigns. Obviously, all decisions and spends will be depending on if you are focussing on B2B or B2C customers. Still, some general (social network) data might be helpful in organizing and planning your next campaign audiences.

The guys at Trackx have recently published a new infographic. This infographic gives us the latest essential data and key insights on the major social networks. Interesting that almost every third (28%) has only one social network presence. Generation X is almost a full working day on Facebook available. Youtube generates 2 Mio. video views in a minute on their platform. And for marketers might be interesting that more than every second user on Instagram follows a brand (53%).

But find the data that might be relevant for your knowledge here in this infographic.

https://thestrategyweb.com/wp-content/uploads/2017/04/screen-3157390_640.jpg 426 640 The Strategy Web https://thestrategyweb.com/wp-content/uploads/2017/11/strategywebLogo-300x139.png The Strategy Web2017-04-06 15:00:312018-03-13 10:53:412017: Top Social Networks Data (Infographic)
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30,- EUR pro Monat für #dazn? Die Preiserhöhungen der letzten Jahre sind einfach uferlos. Man sollte vorher die #CustomerExperience kennen als Streaming Anbieter. Lebt wohl! Bin offensichtlich nicht der Einzige, der den Verein wechselt…

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What a bad #customerexperience is? When brand new shoes (worn one day!) break out of nowhere… and that in the middle of a business workshop. Quite disappointing… @nikestore

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The digitalized death of a salesman. https://www.linkedin.com/pulse/digitalized-death-salesman-martin-meyer-gossner via @LinkedIn #salesenablement #MarketingStrategy #changeman

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POLL. We love to wave at the end of video calls. But why? Give us your vote please to find the answer. #remotework #workingfromhome #videoconferencing https://www.linkedin.com/posts/meyergossner_remotework-workingfromhome-videoconferencing-activity-6686527656613179392-Ig1_

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Blog

  • Sustaining life – a series of quarantined thoughts
  • Generation Gap: How the Coronavirus changed media consumption and trust
  • Bosch Connected World 2020 – The human unicorn on AI
  • Study: Social Media more important for customer service
  • Mobility in 2050? Drones, visions and more…
  • Study: Leadership in Industry 4.0 – which persona are you?
  • Furniture: When robots make your bed
  • The slightly other infografic about the social media universe
  • Are you ready for the next level of future mobility? Young Germans are!
  • Internet Trends 2018 – Mary Meeker Report
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