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Es erscheint unglaublich, aber 96% des Google Umsatzes waren in 2011 37.9 Milliarden US Dollar… und kamen ausschließlich von Werbung. Nun stilt man sich die Frage, welche Firmen diesen Betrag ihrer Marketingausgaben in Google investiert haben. Eine Antwort hat jetzt Nowsourcing publiziert. Was im Anfangszeitalter der Onlineindustrie das Banner scheint sich immer stärker in Richtung […]
We all know that the web economy is exploding at the moment in terms of activity and users. In the next four years the value of the web is expected to achieve a valuation sum growing from 2.7 to 4,2 trillion pounds. This means that the value of the web economy in the G20 countries […]
Augmented Reality shopping is definitely a new trend these days. NET-A-PORTER have launched their Augmented Reality Shopping Windows in different capitals around the world like Sidney, Munich, London, Paris and New York. The following video demo comes from late last year’s Fashion Night Out celebrations in London and New York. It will be rolled out […]
Von Liebe keine Spur? Oder besser: Wie aus einem Hashtag ein Burgerstorm wird… Alles hätte so lecker sein können. Ja hätte, will man sagen… Mit einer guten Crowdsourcing-Idee lässt sich eben auch manchmal der verbale Grill-Spieß umdrehen. Das musste jetzt McDonalds leidlich auf Twitter erfahren… Da hatte man mit dem Hashtag #McDstories die positiven Erfahrungen […]
Year on year, Edelman’s Trust Barometer checks the credibility and trustworthiness of politics, companies, CEOs and media from a quite generalistic point of view. The findings for this year were published in the 2012 Edelman Trust Barometer, a global survey which came out yesterday in its 12th year. The survey offers insights from over 30,000 […]
Some weeks ago, we have discussed the opportunity for car manufacturers with in-car internet access that KPMG sees as the “norm” in the near future. If this is to come true, then concepts like the Mercedes’ Dynamic and Intuitive Control Experience (DICE) is not far of, and the car windshield might get potentially more impact […]
Die Serie zu den Corporate Blogs “Wer bloggt, bleibt!” lief gut an. Das Feedback auf das Krümelsourcing war äußerst positiv, womit auch gleich mein Dank an die “Retweeter” und Feedbacklieferanten ergeht. Legen wir gleich mal nach und bringen die zweite Folge live… Das Blog Garten2Null des Ulmer Verlags spricht den gehobenen Gartenfreund an und wird […]
Just realized it’s Friday, and yes my head has been down on my mobile, tablet and laptop all week. Even in my meetings, the clients and me spend much time on these devices without even taking our heads up. And this will continue probably next week, and the week after, and… For all of us […]
Companies and brands love to book page impressions with publishers, shopping and trading sites. Users find themselves being bombarded with banner ads all over the web – and not often do these ads add any value on customer journeys and the digital shopping experience. Often they bore us (dresses and dishes), annoy us (gay ads […]
Many families, and especially couples, experience new formats of evening togetherness. Couples are not leaning back any longer and simply watching TV, or having relaxed chats next to it. With most couples, both partners are using their smartphones, tablets or notebooks to chat with friends, to update their status for their fans and keep in […]
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