The latest British Airways #LookUp billboards at Piccadilly Circus are claiming to be interactive and tell those passing by which BA flight plane number it is that is flying over our heads. The advertising creative gets triggered when a plane flying over the ClearChannel digital outdoor sites through the Heathrow flight path. It then tells people passing by real-time data of the plane’s destination and flight number. The funny thing: It also provides a weather feed that reads the cloud height to make sure people see the plane before the advert gets shown to them. Just imagine what you could also do with that idea in terms of promotions: Provide weather information on the take off destination, add some nice hotel advert or a restaurant recommendation with it, and so on. Cool campaign, right?
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International digital strategy consultancy for C-Level Management. #digitaltransformation #digitalinnovation #socialselling Imprint https://t.co/CcqM7JP4mO
What are the companies really doing with the data they have on their customers? Only a few companies really leverage the value of data for their ccampaigns @TheStrategyWeb on #Marketing faiure today at the #Acoustic Launch Event in Stuttgart
Was kann #KI im Angesicht der #DSGVO in der Auswertung der Daten für das #Marketing wirklich leisten? Ein Thema für Diskussion mit Referenten und dem Publikum - Panel auf dem @GoAcoustic Launch Event am 4.12 in Stuttgart mit @TheStrategyWeb https://buff.ly/2NkdIfF
Sustainability? No-Commuting-Days are a company attitude with real impact on nature... https://www.linkedin.com/pulse/sustainability-no-commuting-days-company-answer-martin-meyer-gossner #celebratechange #sustainability #leadership
OWM-Vorstand Arne Kirchem @dmexco: wir brauchen endlich einheitliche Zahlen für den deutschen Markt und dürfen Ad Fraud angesichts der riesigen Budgets, die hier verpuffen, nicht herunterspielen.
The Strategy Web GmbH
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