What is interesting for marketers is how engaging Pinterest could be as the emerging new social network for pics and tricks. So which gender is using the platform the most? How much time are people spending there, and how much time compared to other social networks?
Here are some answers (US perspective) according to Wall Street Journal…
– Facebook stays as the most engaging platform with 405 minutes per month
– Pinterest and Tumblr come in second place with 89 minutes
– Twitter is number three with 21 minutes
– LinkedIn gets 17 minutes
– Google Plus only has 3 minutes