The opportunities to attract peoples’ attention are increasing with the use of Augmented reality. Appshaker recently launched a fantastic way for people to interact with the world of National Geographic Channel’s content from around the globe. The set-up obviously took some budget. With the use of augmented reality, people could virtually interact with different scenes in which they were able to get in touch with dolphins, leopards, the space landings, dinosaurs and more.
1000s of people interacted with the National Geographic Channel brand in the process as it toured Hungary, with 1000s more people sharing snapshots and video on Facebook as a result.