There is not one industry today that is not effected by the way we interact through Social Media. The Swedish start-up Tripl illustrates with a fantastic infographic how much the travel industry is influenced and effected via modern online conversations and check-ins. The necessity for hotels, airlines and restaurants to engage and understand Social Media is obvious: 50 Mio. reviews have been created on tripadvisor only 495.000 rated hotels!
Some key facts…
– On a daily basis, 72% of social network users access their social network sites while travelling
– The top 5 airlines have 2,566,000 fans on Facebook
– 200 Mio. passengers will board GOGO-WiFi flights in 2011
– Traffic growth of travel companies from social networks? Facebook 69% and Twitter 46%!
…and that is only 7% using mobile internet while tarvelling internationally!