News Update – Best of the Day

Is the marketers attitude towards traditional advertising changing as all marketers are looking for engagement? PepsiCo is challenging social media efforts big time this year and will not invest in an expensive super bowl campaign. A budget of 20 mio. USD will be invested into a social media campaign. Mashable has all the facts…

If you are in the wine business (or a wine ‘geek’) and looking how to improve your business ideas just listen to a nice case study and see what the social web can do for you. Joe Roberts, certified specialist of wine, shares some good information and show the challenges for big brands with social media.

The world is talking just about one new technology product: the iPad. But did you know that there is already a home-made commercial on YouTube for it? How do you like the idea of the dancing fingers?