It is always a challenge to find good stories for Earned Media. They center around trust in custromers, believe in their desire to want the product, reunion of interests and the power of the community. Ideally, your marketing idea also includes some kind of innovation. HonestTea was my favorite case study so far. Now, the Coca-Cola Friendship Machine is showing another great idea how to generate Earned Media, apart from getting people to collaborate and push their limits just to get a Coke. Is there a better way to showcase the desire for a product…?
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Good vision by @thierrymallet: Data to all future transportation projects will be key. Cities to initiate the #maas service, open for all mobility players. Still, the data shall remain in the hands of municipalities. #taas @Transdev #MovingOnConnect
Government needs to make sure autonomous flying data is only used for future urban air transportation, not misused for marketing or sales purposes. @Doctor_Astro envisions autonomy in urban air mobility in 10-15 years. #urbanairmobility @ASX
Valid point. Each city has uniquely evolved, though all having similar issues and challenges. Politicians and economists need to unite to develop faster...
„Cities are excellent laboratories for innovation pilots but the agility & openness to scale these business solutions, e.g. to other cities is still a problem.“ True words by Nat Parker of @reachnow @ Movin‘On Summit 2019 #MovinOnConnect
Big news in airless tire tech from @Michelin and @GM at the #MovinOnConnect Summit. @AdamROrr with the story from Montreal: https://t.co/fWxvdeODK9
True fact. Politicians need to face this seriously...
"We deeply need very courageous politicians to face the climate change and organise mobility in a sustainable way. The fact that we don’t have a worldwide carbon price is a huge problem!" #NatParker @reachnow #MovinOnConnect @movinonconnect
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