It is always a challenge to find good stories for Earned Media. They center around trust in custromers, believe in their desire to want the product, reunion of interests and the power of the community. Ideally, your marketing idea also includes some kind of innovation. HonestTea was my favorite case study so far. Now, the Coca-Cola Friendship Machine is showing another great idea how to generate Earned Media, apart from getting people to collaborate and push their limits just to get a Coke. Is there a better way to showcase the desire for a product…?
You might also like
OWM-Vorstand Arne Kirchem @dmexco: wir brauchen endlich einheitliche Zahlen für den deutschen Markt und dürfen Ad Fraud angesichts der riesigen Budgets, die hier verpuffen, nicht herunterspielen.
Was a great slot from you guys @tiktok_us
TikTok jetzt auf der Debate Stage in Halle 8:
Good vision by @thierrymallet: Data to all future transportation projects will be key. Cities to initiate the #maas service, open for all mobility players. Still, the data shall remain in the hands of municipalities. #taas @Transdev #MovingOnConnect
Government needs to make sure autonomous flying data is only used for future urban air transportation, not misused for marketing or sales purposes. @Doctor_Astro envisions autonomy in urban air mobility in 10-15 years. #urbanairmobility @ASX
Valid point. Each city has uniquely evolved, though all having similar issues and challenges. Politicians and economists need to unite to develop faster...
„Cities are excellent laboratories for innovation pilots but the agility & openness to scale these business solutions, e.g. to other cities is still a problem.“ True words by Nat Parker of @reachnow @ Movin‘On Summit 2019 #MovinOnConnect
The Strategy Web GmbH
Founder & Managing Director
Tel.: +49 (0)8806-9577-630
Mob.: +49 (0)171-9577828
- Mobility in 2050? Drones, visions and more…
- Study: Leadership in Industry 4.0 – which persona are you?
- Furniture: When robots make your bed
- The slightly other infografic about the social media universe
- Are you ready for the next level of future mobility? Young Germans are!
- Internet Trends 2018 – Mary Meeker Report
- 3 recommendations when producing video by Richard Gutjahr [Video]
- Allianz and FC Barcelona Micro-Conference: The Future of Health
- Urban Loop System – Elon Musk next big thing
- Artificial intelligence and future mobility by Mercedes Benz at SXSW 2018