It is always a challenge to find good stories for Earned Media. They center around trust in custromers, believe in their desire to want the product, reunion of interests and the power of the community. Ideally, your marketing idea also includes some kind of innovation. HonestTea was my favorite case study so far. Now, the Coca-Cola Friendship Machine is showing another great idea how to generate Earned Media, apart from getting people to collaborate and push their limits just to get a Coke. Is there a better way to showcase the desire for a product…?
You might also like
The Strategy Web GmbHFollow
International digital strategy consultancy for C-Level Management. #digitaltransformation #digitalinnovation #socialselling Imprint https://t.co/CcqM7JP4mO
The digitalized death of a salesman. https://www.linkedin.com/pulse/digitalized-death-salesman-martin-meyer-gossner via @LinkedIn #salesenablement #MarketingStrategy #changeman
POLL. We love to wave at the end of video calls. But why? Give us your vote please to find the answer. #remotework #workingfromhome #videoconferencing https://www.linkedin.com/posts/meyergossner_remotework-workingfromhome-videoconferencing-activity-6686527656613179392-Ig1_
Trust, distrust and intersubjective trust. Some thoughts on what data, content and algorithms do to those terms in days of #covid19... https://lnkd.in/ghkBn74 #data #trust
Trust, distrust and intersubjective trust. Some thoughts on what data, content and algorithms does to those terms in days of #covid19... https://lnkd.in/ghkBn74 #contentstrategie #datavizualization #leadership
Umdenken mal ganz anders: So ein #Lockdown schafft viel Zeit für Trainings und Strategieentwicklung... https://thestrategyweb.com/de/2020/04/22/coronavirus-trainings-strategie/ #covid19 #coronavirus #strategie
The Strategy Web GmbH
The Strategy Web GmbH
St. Ulrich Str. 3c,
Mob.: +49 (0)171-9577828
- Sustaining life – a series of quarantined thoughts
- Generation Gap: How the Coronavirus changed media consumption and trust
- Bosch Connected World 2020 – The human unicorn on AI
- Study: Social Media more important for customer service
- Mobility in 2050? Drones, visions and more…
- Study: Leadership in Industry 4.0 – which persona are you?
- Furniture: When robots make your bed
- The slightly other infografic about the social media universe
- Are you ready for the next level of future mobility? Young Germans are!
- Internet Trends 2018 – Mary Meeker Report