Every year, you create a quote that you use either to explain your business, to justify what you are doing or to establish some kind of heritage for those that you think are interested in what you are saying.
Last year my quote was “Talking is online, silence is print!”. Although, I have had many tweets and many likes on this, there was also some critics coming with it… which is good. It shows that people think about the value and impact of the quote… and they start conversations. That’s what we want to initiate in business… not only with our social media activity.
For this year the quote will be about social media strategy…
“Community Strategy and Social Media is NOT a discipline. It IS an attitude to strategy in business.”
And before you start asking… By “discipline” I mean departments (like marketing, sales, customer service, HR, or other) that are responsible for using, handling, organizing and planning the business tactics around the brand, product line or service offering of business relevance.
… and now start discussing!