GE just published their report “Global Innovation Barometer 2011”. The survey asked 1,000 executives in 12 countries on what drives innovations in the future.
The main message of the research is “This faith is global – results are quite consistent from one country to another”. Thus, the KPI’s for innovation will be creativity, integration and localization.
Executives focus their managements activities on individual creativity, local needs and smalll business. The study also sees collaboration (40% combination of players partnering together) as key to innovation in the next 10 years whereas 29% find small and medium companies and 19% large companies giving high impact to innovation.
The results place U.S. ahead of Germany and Japan.