Tag Archive for: Content

News Update – Best of the Day

daily1Do you know how many Tweets we have for now worldwide? 5 billion (in the form of a reply to another user)! Caroline McCarthy (CNET) wrote about a company called Gigatweet that has been measuring the service for some time now… and sometiomes you ask yourself: Do we really have to waste the bandwidth by sending out so many Tweets?

SMB’s are quicker adopting social media, a study by Internet2Go, an Opus Research advisory service, and MerchantCircle finds. The main findings for me are…

– 45% have a presence or profiles on Facebook and Twitter to promote their businesses
– 79% have annual marketing budgets of less than $5,000 with the 44% spending “less than $1,000” annually on advertising and marketing
– 75% said they monitor online reviews of their business

Fantastic commercials – men are so simply but ey… we are clever, aren’t we… Well done, Jim Beam!

News Update – Best of the Day

daily1The best of the day post goes entirely to Gary Hayes social media count and the question: Can companies really ignore social media?

Seen from the text message perspective (sms): Yes, they can… – seen from any other perspective: No, they cannot…!

The most fascinating aspect for me is how many sms go around the world compared to the small numbers of tweets sent. This is a very, very small number… Nevertheless, there are workshop crowded with interested people on a Twitter hype. News corporations publish hundreds of stories around Twitter. The last news that I read talking about sms was at least ten years ago. It shows how long it takes for some technology to become mainstream.

I am sure in 10 years the tables have turned and Twitter or some replacement system or Facebook’ status update will be ‘leading’ the counter. As mobile internet apps will replace the traditional mobile phone features…

PS: THX to Blogtrainer who is always a help when you need him…

News Update – Best of the Day

daily1The internet industry is in a change period. Harvard Business editor Umair Haque paints a great picture on the effect this has for the media industry. He explains “The New (New) Mediaconomy” and talks about the old media industry generating soda while the new (new) economy users want distinctive wine. Excellent description!

If you think about a master plan for a social media strategy, you might take this framework by Tom Chapman to start your ideas. Or this one by Ross Dawson. Or you might just discover that social media is not advertising by Max Kallehoff

If your business is panning to get engaged in social networking, then take your time and listen to this 4-minutes-video by Kristy Horwitz. She provides some good value on how to use social networking for business…

Will the RT become a "killer" for positive blog comments?

twitterview-2Sometimes it seems to be the right time to ask questions when some changes occur to your blogging activities. And I think now is the right time to ask the bloggosphere if they obey the following development as well.

When I started my Twitter account, I at first did not know what kind of an institution the retweets (RT) could become in the future. Now I know. It creates a lot of buzz around the topics you write, you think, and you say.

For me the RT is the word-of-mouth catalyst. It is the ‘click and send’ – meaning “Thumbs up”…

Nevertheless, it seems that some people take the advantage of the RT to the disadvantage of the blogger. People are simply retweeting posts they like instead of commenting on them. When they agree to most of what you are saying, posts are simply retweeted. If they disagree or want to add something to your statements, they are more likely to write a comment.

Positive comments have become rare these days. Social media guru Alex Schultze once commented a post on my blog with the following metaphor…

“Reading a good post but leave no comment is like leaving a good waiter with no tip!”

I agree with him 100%. But in times when Twitter is surfing on the hype wave, I am asking myself if the RT will become a killer for positive blog comments?! Comments is the topping on the cake and is the idea behind social media as it creates engagement, dialogue and feedback from the target group.

Curious to listen to your thoughts about this topic… Want to share them?

News Update – Best of the Day

daily1Although this sounds unbelievable… New study (online poll amongst 271 US CMO’s by ME&L Worldwide and PRWeek – Marketers ignore social media feedback. The findings…
– 70% of marketers have never made change to their products and marketing campaigns based on consumer feedback on social media sites
– 39% are not convinced of social media
– 43% admit lack of knowledge

To find the benefits of Twitter is not easy. Every company has to evaluate Twitter for their own purpose (company messages, products and service). Nevertheless, this Forbes article gives 21 tips on how to use Twitter for business.

As usual – funny commercial for the day by bud.tv…

News Update – Best of the Day

daily1The world of advertising is changing and becoming more engaging…

The latest FIAT 500 campaign shows what augmented reality and advertising can create for a campaign in Spain… THX to DigiMaverick.

Placing ads on mobile phone applications seems to become one of the rising stars these days – and is done in a perfect way. Adage shows the latest development from their Apps for Brand conference – Yahoo’s Adam Taggart talks about the new Subway and Toyota ads running in the company’s new Fantasy Football app for the iPhone.

Can you imagine you happen to stand in a closet and don’t know why? Canal+ created one of the funniest ads I have ever watched…

News Update – Best of the Day

daily1Is business becoming web-business? At least you have to plan holistically to make your company departments understand why it will become social, thinks Jeremiah Owyang. And I completely do agree with these thoughts…

With the rise of social media the world is thinking about the future of advertising. And some companies are right in the middle of starting the new era – the knowledge blog @ Wharton (University of Pennsylvania) tells us more about The Future of Advertising Project.

Ford has recently published their social media strategy, … and obviously one of their tactics (not mentioned in the presentation) is to get viral buzz with their TV spots. OK, here you have it…

Ford – King Kong from Julien Vanhoenacker on Vimeo.

News Update – Best of the Day

daily1As brief as possible as of flying to dmexco today…

Who is talking about recommendations for a great Twitter account in a blog? I will today: TheRealPRMan, Steve Farnsworth, is a great source of information for social media and pr relevant topics… i.e. he found the post: 50 things for using Twitter for business.

Social Media is changing Business. Read the 4 ways in which it does via Mashable by Soren Gordhamer

DHL knows how to deliver things… whatever you want them to do. Fantastic commercial…

Blogs und Monetarisierung – Umfrage

jabra-m5390Wiedermal eine Umfrage. Nein, keine Angst… Daten von Euch will ich nicht. Ich interessiere mich für Eure ehrliche Meinung zum Thema ‘Blogs und Monetarisierung’. Schreibt einfach hier einen Kommentar…

Wie steht Ihr zu Werbung auf Blogs? Darf ein Blogger seinen Lesern Werbung präsentieren? Wenn ja, bis wohin geht die Schmerzgrenze? Und wie sieht es mit Business- versus persönlichen Blogs aus – Unterschiede? Steht Werbung gegen die Bloggerehre oder ist es eine Notwendigkeit für das Fortleben von Blogs? Werfen Affiliate Programme und Bannervermarktung derzeit zu wenig ab, oder seit Ihr damit zufrieden? Nutzt Ihr die Advertising Netzwerke wie Trigami oder mokono – und was haltet Ihr davon?

Habt Ihr sonstigen Input?

Die Meinungen sind für mich ein wichtiger Input für meine generelle Betrachtung der Bloggosphäre und ein wertvolles Update zum Thema ‘Blogs und Monetarisierung’. Natürlich werde ich hierzu eine Zusammenfassung schreiben.

Wenn Ihr für ein Interview zu diesem Thema offen seit, markiert Euren Kommentar mit einem Hashtag #monetization.

Wer mitmacht, kann gewinnen…
Jabra hat mir ein hochwertiges Bluetooth Headset M5390 als Gewinn für die Verlosung unter allen Kommentaren zur Verfügung gestellt. Ein Kommentar kann sich also lohnen…!

(Die Verlosung findet am 15.11.2009 statt. Der Rechtsweg ist ausgeschlossen!)

News Update – Best of the Day

daily1Display advertising is facing a new era. Nicholas Carlson posts a great picture gallery with intelligent comments on the ‘Evolving beyond the banner ad‘.

The advertising industry is shifting more and more budgets from offline to online. One big reason is the massive adoption and hype around Facebook, Twitter an the likes. A paper called “Community and Social Media Study” shows that customer reviews rank No. 1 for increasing sales and customer engagement. Nevertheless, US marketers are decreasing budgets in Q2 2009

AXE has a run in terms of acceptance for commercials – and in general, the creative work is really funny… – and even bad taste can be great taste…