News Update – Best of the Day
Display advertising is facing a new era. Nicholas Carlson posts a great picture gallery with intelligent comments on the ‘Evolving beyond the banner ad‘.
The advertising industry is shifting more and more budgets from offline to online. One big reason is the massive adoption and hype around Facebook, Twitter an the likes. A paper called “Community and Social Media Study” shows that customer reviews rank No. 1 for increasing sales and customer engagement. Nevertheless, US marketers are decreasing budgets in Q2 2009…
AXE has a run in terms of acceptance for commercials – and in general, the creative work is really funny… – and even bad taste can be great taste…