English Blog of The Strategy Web - Digital Transformation

Best and worst times to post social media updates (Infographic)

20. January 2014/in Blog English, Featured Stories, Social Media/by The Strategy Web

The questions we get asked by management team all over Europe are quite similar whenever it comes to best possible conversion times, or perfect hours and days to posting on social networks, to send out updates and to generate engagement. Although this might be an option to boost your social and web activities, it should be clear to everyone that if we all obey these options, we are challenging our clients more and more in generating engagement.

Above all, not all social media platforms are alike. The user types of social networks are different, depending on whether these are coming with a purchase intent, the idea to keep their friends up to date about their latest spare time activities, or whether they are looking for new job opportunities in career networks. Sentiment, time and openness for your updates might vary from minute to minute.

Mitt Ray summarizes some advice on when could be the best and worst time to publish your updates on Facebook, Google+, Twitter, Linkedin, Pinterest and Tumblr. Take it for whatever it is worth to you…

B2B Study: Buyers behavior insights on conversion and engagement

17. January 2014/in Blog English, Featured Stories, Sales/by The Strategy Web

Are you planning your lead generation programs at the moment? Well, you better be quick then. Why? The conversion rates for B2B online lead campaigns generate the best results when the year starts – so now! The reasons are quite obvious: Budget are fresh or renewed. Funds are starting. Conversion falls below average in the Christmas month, probably as of intense planning activity and budget cuts. Not surprisingly, the summer months show a significant decrease in conversion activity.

The findings are coming from some recent analysis by Software Advice, based on data generated from over six million visitors to the Software Advice website in the last 5 years. Although this might be some very detailed experience for the B2B software industry, it is still valid and applicable for the whole b2b industry if they do lead generation programs.

The report shows that B2B buyers were most active on the Software Advice website Tuesday through Thursday, with Tuesday being the most active day and Wednesday driving the highest conversion rates.

Interestingly enough, traffic peaks in the first half of the day, and especially around lunch time. 53% more unique visitors showed up during work hours when compared with Software Advice’s unique visitor traffic.

Spot On!
Comparing this with other engagement studies from the social media world (here and here), we see that the time around midday seems to be best to get people engaged in content marketing, social media and lead generation. Speaking from our own experience with silicon.de over ten years, I can say that the morning hours when people get their first coffee were also successful in lead and demand generation.

How social search helps marketers boost their brands (Infographic)

15. January 2014/in Blog English, Featured Stories, SEO/by The Strategy Web

How important do you see social search for your brand or your company? Not much. Well, you might reconsider this answer when you have read some of the stats provided by Prestige Marketing in the following infographic.

The compilation of figures and data gives some insights in why brands need to understand the benefits of social search.
– When exposed to relevant branded media, consumers are more likely to click your information: search click-through rates increase 94%.
– Comparable to the Nielsen findings some months ago, 78% of consumers trust personal recommendations over search result rankings.
– In order to make purchase decisions, 48% of digital buyers use search and social media for their buying decisions.

“Social search engines use data from social networks and online relationships, including rating, shares, and likes, to determine the display order of search query results,” claims the infographic.

The following infographic will tell you more about a toppic you might not really be spot on…

Study 2014: What marketers see as their top priorities

9. January 2014/in Blog English, Featured Stories, Web Marketing/by The Strategy Web

Obviously, all marketers are ROI-driven – or made to think that way. Not surprising then, the top priority in digital marketing comes to be increasing the conversion rates (47%), followed by increasing/improving brand awareness (46%) and collecting/measuring/using behavior-based data (29%). This is the outcome of the latest study by ExactTarget entitled “2014 State of Marketing”. The report, conducted between October and November 2013, gives insights from over 2,600 global marketers.

Although I would have expected from our conversations with clients that demand generation comes in as one of the top priorities, only 28% of the marketers said acquiring new subscribers, improving channels (24%) and leveraging actionable data is among their main challenges for 2014.

The good sign for publishers, consultants, advertising platforms and marketing service providers is that 98% of responding marketers plan to increase or maintain their digital marketing budgets. The rise in digital marketing spends goes primarily to data and analytics (61%), marketing automation (61%), email marketing (58%), social media marketing (57%), and content management (57%).

Spot On!
It would actually be interesting to have a study that asks marketers what they define as social media marketing. Why? Interestingly enough, only 34% of those marketers find ROI in social media marketing. As of a lack of definition, we cannot argue whether there is a misunderstanding in the definition or in the company’s approach to social media. Still, only 52% think their social media activities will actually pay out in ROI. But when Facebook, Twitter, and LinkedIn are cited as the most popular social channels for the respondents, I doubt that their social media approach is properly understood. At least there are positive signs when the repondents see that Google+ gets more impact with 18% planning to start in 2014.

Texting and Driving? Better use Samsung's "Eyes On The Road" App

8. January 2014/in Blog English, Mobile/by The Strategy Web

Samsung Eyes on the road app The guys at CHEIL in Sigapore have created a nice app for Samsung that keeps us away from texting and driving. With their “Eyes On The Road” app you can switch your phone into a “Drive Safe Mode” and stay away from taking calls, texts, or even push alerts while driving.

The app technology detects via sensor fusion technology when your speed is above 20km/hr. It then activates the “Drive Safe Mode” and blocks calls, texts and push alerts. Furthermore, it sends automated messages to the people that wanted to get in conversations and let’s them know that we are driving our car at the moment. If not deactivated manually, the app does so after 10 minutes of inactivity.

Now, up to you to use it and for Apple to come up with some similar approach. Or do you not like it…?

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Infographic: How proximity & micro-location marketing offer new possibilities to marketers

7. January 2014/in Blog English, Featured Stories, Mobile/by The Strategy Web

In a consumer world that is becoming more and more mobile technology driven, the outreach to customers depends on sending the right message at the right time in the right context with the right content impulse. Retail marketers need to be aware of how micro-location and proximity marketing will connect them with those early mobile adopters.

And just imagine how marketers can target their customers just when they are taking their purchase decision. Only as mobile technology and relevant data will let marketers know in which shopping experience the potential customer is.

Like a “look over the shoulder” of their customers, retail stores can now use mobile and targeting technology to better understand the purchase behavior of their customers. Sensors and Bluetooth low energy (BLE) beacons enable marketers to track and target those buyers in retail stores from the minute they walk in the door, and always send them relevant personal promotion content.

This infographic by MDG tells us that only 23% of marketers are using location-based data in their current mobile campaigns. Still, this technology will be changing the marketing approach in the future. As ore and more marketers are heading towards micro-location marketing (this marketing tactic is expected to reach $2.3 billion globally by 2016), it will depend on the customers whether they will accept this real-time marketing and hyper-targeting advertising formats.

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Texting and Driving? Better use Samsung's "Eyes On The Road" App

Infographic: How proximity & micro-location marketing offer new possibilities to marketers

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