News Update – Best of the Day

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The privacy debate in connection with social networking and 2.0 software is sometimes misinterpreted. A new study by researchers at UC Berkeley and the University of Pennsylvania shows that younger adults watch their private data, especially when companies want get hold of those data. The key findings are that…
82% of respondents ages 18 to 24…
84% ages 25 to 34…
85% people 65 and older…
refuse to provide information to a company because they thought it was too personal or not necessary.
The study result shows that young adults are clever enough to distinguish between private and private information. They still take care of their privacy in terms of credit card number, passwords, phone numbers, etc. On the other hand, they provide through applications data-entry for millions of companies for free. So, do they really care about their privacy as the headline suggests?

Finding a list of b2b marketing strategy ebooks is a challenge. THX to Jon Miller who created a fantastic list 16 relevant and high-quality ebooks end of last year.

Understanding the power of viral advertising is understanding the power of the social web. Good commercials will stay being a powerful tool in social networks. The brands can only profit from it… no matter if the commercial -like this one from Ford- is four years old. If it is cool, it will be valued good for a long time!

News Update – Best of the Day

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About a year ago, a Robert Hall study showed that 55% of CIOs don’t allow the access to social networking sites like Facebook and Twitter. This year’s study shows that the IT policies are changing to stricter guidelines…
– 38% have implemented stricter social networking policies regarding personal use of social media sites
– 15% have become stricter regarding business use
– 17% have become more lenient

Strategy& published its “Marketing Media Ecosystem 2010” report which sees a significant necessary change away from a “traditional marketer/client – agency – media company structure” to an economy that needs to change the pace of adopting new marketing tools towards a new marketer to end user relationship.

The key findings show the relevance of reference marketing…
– 88% agree the speed of marketing execution will become more important due to digital
– 80% believe insights into consumer’s digital behavior and related targeting will become more important
– 55% of users see consumer recommendation more important than pur brand knowledge
– 59% lack sufficient experience with digital/online media
– 51% do not have adequate senior support for digital

This commercial from Jack Rabbit Beer might be made for male humor. But it is more the chronology of the narrative time that makes it funny.

News Update – Best of the Day

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Those who see and embrace the modern social web world will understand the 7C’s by Umair Haque, Director of the Havas Media Lab.

“Social media strategy fits inside a marketing (business, corporate) strategy, and is shaped by it. Social strategy fits outside business and corporate strategies, and shapes them. Social strategies are about rewriting the logic of the industrial era entirely, shifting gears in how we think, envisioning a broader, more powerful, more challenging use of social tools. They are about developing the capacity to understand an organization’s role in society, and how to play a more constructive one, wielding sociality as a source of advantage — by acting radically more meaningfully than rivals. Social strategies are about reinventing tomorrow.”

These words correspond as a long version format with the interview I have given to the Internet World some months ago (German only).

In order to improve your online sales tactics, here is a clear cut approach by TJ McCue how to improve your website sales efforts. He shows us some good and bad examples of online sales communication.

This funny insurance commercial from the Bangkok Insurance is excellent. It is showing the probability (0,00000001%) that your next unexpected accident or thunderstorm will not end without the need of an insurance company…

News Update – Best of the Day

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The paradigm shift friom nubers to relevance become more and more important – and the user’s social lifecycle puts tables upside down in business – by Mahendra Palsule. When I talked about the importance of relevance some years ago, people laughed and said, this is never going to happen as numbers are key for business… Ah, yes…!

Social networking sites are popular with eight to 12-year-olds. 25% of underage children have profiles on social networking sites, according to research by media regulator Ofcom.

Come on you social media gurus! Let’s all have a laugh… Shall we?

News Update – Best of the Day

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Using a web analytics tool is one of the essentials when businesses want to get some insights on their customers’ movement around their websites. The Cosmos blog shows 10 useful website analytics tools. And before you ask: The tool I am using is Statcounter.

If your company has a fan page profile on Facebook, there are also some tools to track stats and monitor the traffic. The All Facebook blog offers 4 ways to monitor Facebook page traffic.

Some years ago, we were used to listen to street sales people in pedestrian areas downtown telling us how to get our vegetables, fruit or onions get cut and done. Now, all this can be done by just using a viral. Watch this Slap Chop sales guy and don’t tell this is not persuasive…

News Update – Best of the Day

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Today, we keep this links list as short as possible…

Adam Singer tells us how to architect a social web marketing and PR strategy.

Ellen Davis interviewed Julie Bornstein (Senior Vice President, Sephora) about the ROI of social media – an interesting case study of a successful retail brand.

The new Apple iPad commercial shows all the features of the product in 30 seconds and with it the future of “infotainment” – and why it is better than Kindle and the likes.

The funny truth about PR embargoes

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Embargoes have become very popular in the PR industry with the rise of personal blog publishing. This video made me laugh as it shows the funny side-effects of embargoes…

News Update – Best of the Day

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“Connecting offline and online is one of the biggest challenges in our today’s business world” – You might have heard my credo somewhere. Now, Willis Wee created the big social media marketing plan for those companies that need an easy visualization – looks nice to me.

How PR and social media can collide in one PR release tells us Ogilvy’s John Bell in his post “When is a social media strategy not a strategy”. Sure, I had to comment that…

The super market 10-11 is not well-known for some of my readers. With their new commercial “Always open”, which addresses their customers in Iceland, they soon will be. Isn’t it a funny and entertaining TV ad?

News Update – Best of the Day

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Is the marketers attitude towards traditional advertising changing as all marketers are looking for engagement? PepsiCo is challenging social media efforts big time this year and will not invest in an expensive super bowl campaign. A budget of 20 mio. USD will be invested into a social media campaign. Mashable has all the facts…

If you are in the wine business (or a wine ‘geek’) and looking how to improve your business ideas just listen to a nice case study and see what the social web can do for you. Joe Roberts, certified specialist of wine, shares some good information and show the challenges for big brands with social media.

The world is talking just about one new technology product: the iPad. But did you know that there is already a home-made commercial on YouTube for it? How do you like the idea of the dancing fingers?

News Update – Best of the Day

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How much value has social networking for young-people? While a study shows the huge amount of time American children spend on the web, a new study by the University of Virginia shows the benefit of social networking for the well-adjusted.

”The best-adjusted young people were far more likely to use social media as an extension of their positive friendships,” said Assistant Professor Amori Mikami.

Nevertheless, the reverse situation the not well adjusted children are more likely to display material that was hostile and inappropriate, she says.

Some people have been asking me lately if it makes sense to market a local event with social media. Now, abviously it depends on the industry and the importance and relevance of the topics presented at the event. As a general guideline I found this case study on Tim Patterson’s blog.

The main difference between a viral and a traditional (TV or cinema) commercial is that the viral is produced for the web (longer recording and playing time with more than 30 minutes, violating traditional commercial rules and addressing the buzz-effect) to be distributed amoungst web users in social networks. Lisa Barone just told us what it takes to go viral.

“It is the people that you want to see and pass on your content, they’re not necessarily customers.”

PS: This commercial by Prescriptionforchange.com is one of the latest examples showing a viral commercial production. And, people are discussing about it if it is good or not – this is another benefit you want to achieve with a viral: buzz, buzz, buzz….