News Update – Best of the Day

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Airports are the awareness benefitial places for “outdoor-indoor” advertising. Nora Vega found some clever and funny ads on airports all over the world.

According to a study by Cisco and it’s Visual Networking Index forecast, Internet video alone will account for 57% of all consumer Internet traffic in 2014. Online video (TV, video on demand, Internet, and P2P) is set to exceed 91% of global consumer traffic in 5 years.

If you have mice in your house, make sure to check their holes before starting your reconstruction work. And don’t try to get them out of the house by using the power of concrete.

News Update – Best of the Day

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The importance of blogs in a web-strategy cannot be overestimated. Ann All has some good insights in leading tech company’s efforts on blogging and why blogs remain the key element of a web-strategy.

Implementing a social media strategy in a company has proven to be a successful operational investment. But how to do it? Salesforce shares their approach with an interesting video presentation from their Dreamforce 2009.

If we take our social lives to the next level, then we might end up living in an open space world like the one the IT telecoms provider Cosmo Kapta shows in their excellent commercial. It suggests that “Best things happen when you are open to the world”. Would you agree?

News Update – Best of the Day

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Can social media have a psychological influence on your customers? According to Dr. Rachna Jain it can if we see it from a perspective of spreading content the viral way. This, she shows seven strategies companies can employ to help their content succeed.

Ever wondered how search results (SEO) and your input in the social web support your web-strategy? Adam Singer explains 10 reasons why social should enforce your future SEO strategy… and he underlines his theory with a nice and convincing graphic.

Twitter is on an all-time high at the moment. Nobody can see the end of this hype. But don’t forget that Twitter is not everything in your life, your content strategy, and for your web-strategy. Lean back and enjoy a collection of 40 funny Twitter comics that Yogesh Mankani collected. My favorite is this one as it tells us not to mix up offline and online situations. The Cluetrain manifest should not get access to your personal life…

Das Social Web – eine dreiteilige Webinar-Reihe

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In dieser dreiteiligen Webinarreihe wird der Fokus auf der Beziehung zwischen dem Web als Kommunikationskanal der Zukunft und Social Media als modernem Tool für Kundenbeziehungs-Management liegen.

Das Social Web wird in den nächsten Jahren zahlreiche Veränderungen innerhalb der Unternehmen als auch im Umgang mit Kunden hervorrufen. Um den verschiedenen Abteilungsleiter innerhalb eines Unternehmens einen Eindruck zu vermitteln, inwieweit ihr Bereich davon betroffen ist, wurde die Webinar-Reihe in drei Bereiche aufgeteilt: Sales & Marketing, Human Resources/Personalwesen und Unternehmensführung.

Die Webinar-Reihe wird unter dem Motto stehen…
“Das Unternehmen haben früher Executives geleitet. Morgen wird es der Kunde sein…”

14. Mai 2010
Verkaufsförderung mit modernen Sales- und Marketingstrategien

11. Juni 2010
Employer 3.0 – Online Reputation, Personal Branding und Produktivität

18. Juni 2010
Unternehmensführung – Vergessen Sie die große Sorge um den Kontrollverlust!

Die Vorträge dauern eine Stunde. Teilnehmer haben danach noch 30 Minuten Zeit, Fragen zu stellen. Alle drei Webinare beginnen um 11 Uhr.

Es steht eine begrenzte Anzahl an Plätzen zur Verfügung. Anmelden können Sie sich derzeit noch hier.

News Update – Best of the Day

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On the social web visibility is everything – but how to create visibility? Denise Wakeman tells us three steps how to get started strategically…

What will social media marketing look like in 5 years? Louis Gray, Silicon Valley blogger, shares his thoughts:

“This practise of social media marketing is going away… – social media marketing is going to fade into the background, it will continue to be a huge element of the success you will have as you are growing your company. But it is becoming core marketing, core business development and just be there like air!”

The FIFA-Worldcup 2010 in South Africa is about to be kicked off in some days. Here is a collection of some really cool new commercials for one of the bests events this year. Nice collection by @farbwolke.

News Update – Best of the Day

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What does pinball, the social web and web-strategy have in common? Harley Rivet wrote about an interesting metaphor…

Very seldom do companies talk about their web-strategy. The Tate gallery does. John Stack is Head of Tate Online and has published his complete web-strategy. If you have the time for it, read it…

Commercial disaster?! I have forgotten about the brand, but the commercial is funny in my eyes….

News Update – Best of the Day

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We have asked ourselves this question when talking about the future working place and personal branding on the Lotus JamCamp: How effective are corporate social media policies? This study by security solutions provider nCircle shows again that 39% of the companies still ban social media usage at work. Reason: Security risks! While F-Secure finds that more than 54% use Facebook at work…

It is about time to find some proof and more case studies illustrating the effectiveness of social networking at work. Especially, when teens expect social networking access at work…

If you think about the alignment of social media and your brand, there should be more to consider: 25 things for example, thinks The Financial Brand.

“Bread and Cicuses” to the people. McDonalds knows how to get the customers in their shops. Connecting, offline, online and mobile with one campaign…

News Update – Best of the Day

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Just some weeks ago, I have been talking about the idea of replacing loyalty cards by social networking customer service to drive customer engagement. Now, the New York Times has extended the idea by the integration of location-based advertising using Foursquare… and of course replacing loyalty cards by social networks activity and mobile apps. The idea seems to be moving from trend to standard…

Often the question comes up which brands are the most valuable in the world. Millward Brown’s Optimor BrandZ Top100 Most Valuable Global Brands report gives us some insight. The key findings…

– Google is the most valuable global brand worth $114 billion (2nd is IBM with $86 billion, 3rd Apple with $83 billion, Microsoft was fourth with $76 billion.
– Social Media is a winner: Facebook has a brand value of $5.5 billion. Use of social media was a key trend across many of the successful brands this year, i.e. HSBC’s Expat Explorer online community.
– Strong brands such as Samsung (80% growth in brand value) and Starbucks (17% increase) are evidence that businesses with strong brands recover from adversity faster.

Heineken commercials know how to dive into the hearts of their main target group. “Men with talents” is another fantastic example after their “walk in fridge” idea… Sorry ladies, but we man love it!

Investor Ron Conway talking about social web trends

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The well-known investor Ron Conway is talking on Techcrunch about the main trends in the social web industry: “real-time data” and “the web becoming more social (evidence in Facebook and Twitter)”.

It is interesting to listen to his view on the business and vision about the changes of Facebook. In the interview, he agrees that we are entering the age of Facebook. It sounds like a bit like a commercial for the leading social networking platform. “Everything you need is there. It is the universe.”

Do you agree?

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News Update – Best of the Day

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Human resources embraces social media for their busines purpose but needs more resources. This is the essential finding of a study by ochrehouse, a recruiting outsourcing company. 82% of HR professionals now use social networking as part of their attraction strategy. The study makes clear that less than 30% of HR professionals have a dedicated resource for social media. 45% admitted to not having a formal social media strategy in place and only 23% measured its return on investment.

It seems that social shopping is on an all time high on the web. And some clever people have just launched their Mertado platform that “rather than try to integrate social features into a retail site, it’s offering a store that’s actually built on Facebook Platform and Facebook Connect, and it’s looking to use the social graph to its advantage.” Read more on Techcrunch…

Although it is still quiet, the main sports brands are getting ready to heat up the emotions for the World Cup 2010 in South Africa. Nike launches an online viral campaign by Wieden+Kennedy for some new soccer boots. The idea behind it explains Pierre Janneau, Art Director, Nke Football: “Mother Nature doesn’t understand the ‘perfect pitch’. We wanted to demonstrate the many faces she might show during the tournament with a graphic illustration of how pitch surfaces unexpectedly evolve during the course of a game.” In this viral, you can tell FC Barcelona’s Zlatan Ibrahimovic has got the right grip for the ground to succeed with a great finish. Lovely futuristic idea…!