News Update – Best of the Day

Today, we keep this links list as short as possible…

Adam Singer tells us how to architect a social web marketing and PR strategy.

Ellen Davis interviewed Julie Bornstein (Senior Vice President, Sephora) about the ROI of social media – an interesting case study of a successful retail brand.

The new Apple iPad commercial shows all the features of the product in 30 seconds and with it the future of “infotainment” – and why it is better than Kindle and the likes.