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The ‘mantra’ of this blog and my vision is: connecting offline and online. I remember being at IKEA some days ago and thought about the idea to take photos of typical IKEA people. So, there was this mid-aged couple sitting on a sofa in the middle of the big round tour paths. They did not […]
Apple is one of the most mentioned brands in the bloggosphere. CNET editor Tim Lieberecht takes a different approach to argue about Apple -as a company- in the social media era – and compares them with another media company: Bloomberg. He asks: “But in the long term, can Apple sustain its community of loyal users […]
The net gen world is exploring and surfing on the Google wave. As not everybody is familiar with the options of Google Wave, here comes a comprehensive user manual for those who want to have their questions answered and problems solved with their account. The video to the book “Throwing sheep in the boardroom” by […]
How important it is to have a clear cut goal with your social media strategy shows an interesting auto comparison by Jeremiah Owyang. He compares two approaches: Shotgun (Toyota’s Yaris) vs Laser (Ford Fiesta). Are Twitter an LinkedIn moving closer to each other? Seems like that – the basis is status updates. “When you set […]
Facing the pure intention of social media versus advertising, we have to admit that we are talking about an antithesis – no matter if you can book advertising on a social networks or not. Social Media is conversations while advertising is the monologue from company to customer. And in between lies some undefined (or shall […]
Today, an agency friend of mine (who is not on Twitter or Facebook) send me a link to a contextual ad campaign she found at the Eyeblaster Creative Zone. The ad is from Vodafone Italy and promoting their 360 degrees campaign. It is an experiment which reminds me of this year’s Volkswagen attempt. So, what […]
Do you know how many Tweets we have for now worldwide? 5 billion (in the form of a reply to another user)! Caroline McCarthy (CNET) wrote about a company called Gigatweet that has been measuring the service for some time now… and sometiomes you ask yourself: Do we really have to waste the bandwidth by […]
The best of the day post goes entirely to Gary Hayes social media count and the question: Can companies really ignore social media? Seen from the text message perspective (sms): Yes, they can… – seen from any other perspective: No, they cannot…! The most fascinating aspect for me is how many sms go around the […]
The internet industry is in a change period. Harvard Business editor Umair Haque paints a great picture on the effect this has for the media industry. He explains “The New (New) Mediaconomy” and talks about the old media industry generating soda while the new (new) economy users want distinctive wine. Excellent description! If you think […]
For some years now, we have an annual meet-and-greet trend show for digital marketing in Germany. Some years it was called OMD (Online Marketing Duesseldorf), and now we have the DMEXCO. And every year, I find somebody at the conference where I think, this person is the perfect presenter or speaker (and not just all […]
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