Dean Donaldson: Future Trends in Digital Marketing

For some years now, we have an annual meet-and-greet trend show for digital marketing in Germany. Some years it was called OMD (Online Marketing Duesseldorf), and now we have the DMEXCO. And every year, I find somebody at the conference where I think, this person is the perfect presenter or speaker (and not just all talk).

This year I had the chance to listen to and to speak with Dean Donaldson, digital strategist at Eyeblaster. Just listen carefully about the future trends of digital marketing, and don’t tell me that this man doesn’t have the talent to get somebody engaged in a discussion (or a vision).

In his 5-minutes outlook he shares his thoughts about banners on a PC (“…this is so long gone…”), about mobile phone (“…that are no longer phones…”), about bill-boards (“… that are talking to you…”) and, and, and…

And he sees the moral challenges and privacy one of the hardest things to tackle for the future …and for the internet of things.

Interested to hear what you think about his view and his thoughts…

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Trackbacks & Pingbacks

  1. […] Future Trends of Digital Marketing I was recently interviewed on the trends in digital marketing by Martin Meyer-Gossner, co-founder of silicon.de, at DMEXCO. Gossner’s full blog can be read at The Strategy Web. […]

  2. trends of digital marketing | Eyeblaster Creative Zone - Blog says:

    […] Dean Donaldson, Director of Digital Experience at Eyeblaster, was recently interviewed on the trends in digital marketing by Martin Meyer-Gossner, co-founder of silicon.de, at DMEXCO. Gossner’s full blog can be read at The Strategy Web here. […]

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