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One thing leads to another. Today we could transfer this quote to: One search leads to another social activity, and vice versa. And this interconnection of web-strategy tactics amplifies the user’s purchase decisions. A new study from GroupM and comScore states that 40% of consumers who search for products to purchase are taking a social […]
Wait or step ahead? It is a question of long-term strategy versus short-term tactics and planless activities most often in companies. Corporate sustainability is it’s new term. That difficult management question was put in front of 3000 executives who gave feedback. The results now can be seen in the study called “Sustainability: The ‘Embracers’ Seize […]
Sometimes I am thinking smart phones have more or less come to an end in their potential for innovation. And I always have to admit: No, there is still room for inventions… Just some week ago, I came across the flashy Motorola Flipout. An Android phone with 7 x 7cm touchscreen display while also offering […]
The second annual “Burson-Marsteller Global Social Media Check-up” shows that 67% of of the Fortune Global 100 are on Twitter, and they are actively using such interactive tools as the “@reply” function. They respond directly to other users, and the “@mention” tool to gauge brand comments. This is a significant increase compared to last year. […]
In the last weeks, I have been in the process of letting some of the publishers in our company know that the world of communities and forums is changing. The reasons are quite obvious: The world is getting social. New standards will become mainstream and as people have many registrations processes, passwords and combinations of […]
It’s the basis of humans living together. It’s the essence of people getting in touch with each other…, and finally doing business together. It builds the fundament of collaboration, of cooperation. It’s the breath of the age of social. What is “it”…? Well, it’s not rocket-science. And still it seems to be the never-ending challenge […]
The main fear of C-level management is loss of control when it comes to the new media. The truth is the younger generation expects to have access to social media at the workplace and they use it, too. Management wishes you are working hard, but you are hardly working? Management finds Facebook and their different […]
Usually, I tend not to write about my family life, and the habits of my kids. Volkswagen manages now to break my personal rules of content creation, sharing and blogging. Let me share something that’s hunting me at home for some months now. And I don’t know if Volkswagen does me a favor here… We […]
GE just published their report “Global Innovation Barometer 2011”. The survey asked 1,000 executives in 12 countries on what drives innovations in the future. The main message of the research is “This faith is global – results are quite consistent from one country to another”. Thus, the KPI’s for innovation will be creativity, integration and […]
Facebook starts a new advertising format that focuses on the “check-ins” and “likes” of Facebook users, and thus their friends. The new commercial product uses the traditional business or product recommendations that can be seen in other ad formats of the company. Facebook calls the new advertising model Sponsored Stories (watch the descriptive video). It […]
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