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Many companies have started showing case studies, infographics, or videos to present their latest Social Media activities. Now, EMC comes up with a great video that explains nicely how the copany leverages the power of the social web. In a “comic-style” video a Neanderthal man (what a nice metaphor) explains how Social Media has changed […]
Jive Software recently published a study that unveils how social software is increasingly perceived as a strategic executive imperative in the enterprise. Surprise? No. Jive is a provider of social business technology and commissioned the study, which was conducted by Penn Schoen Berland and asked 902 U.S.-based knowledge workers. The three key finding can be […]
As Facebook and Twitter are becoming stronger and stronger, the search giant Google had to do something about it. Especially, after Google Buzz did not really take off. Google more or less had to announce some new social networking tool as a leading technology company. Now the baby is born. It is called Google Plus… […]
Volkswagen verschreibt sich schon seit einiger Zeit dem Thema Corporate Social Responsibility (CSR). Offensichtlich soll das Thema Unterstützung von Entwicklungsländern, Nachhaltigkeit und Umweltbewußtsein die strategische Ausrichtung des Unternehmens für die Zukunft zeigen. Wer im Web ein wenig stöbert, findet Broschüren bezüglich des Engagements in Afrika sowie die neusten Aussagen der Unternehmensführung zum Thema Nachhaltigkeit. „Nachhaltigkeit […]
Oft denken Manager die Top-Down Führung sei die einzige Chance die Produktivität der Unternehmen zu steigern. Schluss mit Social Media. Kette vor Facebook & Co. Bianca Gade hat auf einem Webmontag Wege illustriert, die das genaue Gegenteil des traditionellen Managementstils aufzeigen – und dabei an Produktivität nicht verliert. Nicht Allein-Herrschaft ist die Zukunft, sondern Transparenz […]
Als The Strategy Web vor rund drei Jahren ins Leben gerufen wurde, habe ich mir genau obige Frage gestellt… Das Marktforschungsinstitut Allensbach kommt in einer Studie nun zum Ergebnis, dass die meisten Firmen die Bedeutung des Internets für ihre Geschäfte unterschätzen. Den meisten Unternehmen fehlt eine Webstrategie. Der Studie zufolge, die im Auftrag von Infosys […]
It has become a classic for all social web evangelists in the last three years. Now, we have version number 3. I am talking about the videos called Social Media Revolution (versions number 2is here). Those videos that tell us the story how the social web changes and takes over our offline world. If you […]
There are different ways to illustrate how fast the Social Web is growing these days. For two years my favorite “real-time” resource -based on studies and research data- was Gary Hayes Social Media Count. And I am sure, you have all seen this great little widget already… However, we also have to keep up with […]
The word of mouth and research company Keller Fay Group and Google have collaborated to understand the effects of the Internet and Internet enabled devices on word of mouth conversations about brands – and the Google Business Youtube channel published some findings now in a video. In the US there are 2.4 billion conversations involving […]
Is this be a workspace 1.0 versus 3.0 software tool? Or just remain a downloadable app for PC and MAC? Or just a brilliant marketing, or should I say buzz branding idea…? Some people are worries their bosses might catch them “facebooking” at work. Some people might jut not be able to work with Facebook, […]
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