Social Media Evolution at EMC (Video)

Many companies have started showing case studies, infographics, or videos to present their latest Social Media activities. Now, EMC comes up with a great video that explains nicely how the copany leverages the power of the social web.

In a “comic-style” video a Neanderthal man (what a nice metaphor) explains how Social Media has changed the way EMC engages with its audiences, how it helps to strengthen their relationships with customers and partners, and the public. However great all their success might be, they also highlight the responsibility which comes along with the Social Web engagement.

The EMCCorp YouTube channel states that the “brief training video is designed to communicate the key points of proper social engagement while not losing sight of the ‘fun’ side of Social Media”.

I remember a social media training day I have given their marketing team about one year ago and how much they liked the power of virals I have shown them. Don’t know if this can be connected to the training, but I have to ask… Isn’t this a nice way to illustrate the social media evolution in the business arena? Well done, EMC!

PS: Some bits and pieces in the video could be discussed from a social media strategic perspective as I would not always agree with them…