Entries by The Strategy Web

Workspace 1.0 versus Workspace 3.0

Is this be a workspace 1.0 versus 3.0 software tool? Or just remain a downloadable app for PC and MAC? Or just a brilliant marketing, or should I say buzz branding idea…? Some people are worries their bosses might catch them “facebooking” at work. Some people might jut not be able to work with Facebook, […]

Oldies but Goldies – Corporate Twitter (cartoon)

Sometimes realtime business communication gets into the mainstream of daily business, daily decision making and daily spontaneous conversation that keeps our business alive and our tactics up to speed. It’s weekend, so let’s have a meeting to think about our next tweets, discuss them and have a laugh… Thanks to Lee Bryant who reminded me […]

Speech-recognition apps – a step into the mobile future?

In an interview for Bloomberg Television’s “Bloomberg West,” Gary Morgenthaler, a general partner at Morgenthaler Partners, speaks with Emily Chang about Apple Inc.’s potential strategy for speech-recognition applications. With the company’s purchase of Siri Inc. in 2010, Apple gained technology leadership that lets users search the Web by talking to their phones. By loading the […]

Future of the Internet in 2015 (Video)

Not far away, right? 2015 is in only four years…! However, people keep thinking about how it will change our digital lives. Well, watch the great infographic video “Digital Life: Today and Tomorrow,” created by NeoLabels and scripted by Inés Leopoldo of Mitsue Venture. By loading the video, you agree to Vimeo’s privacy policy.Learn more […]

A great Twitter campaign or just a brand campaign?

Some Twitter campaigns from companies and brands are outstanding and become brilliant case studies. This one from a Turkish telecoms company keeps users engaged on the micro-blogging platform by using most common Twitter features. Just by removing post-it’s for a chance to win the phone, Twitter users spread the word around the new technology with […]

News Update – Best of the Day

About one year ago Twitter started introducing their new monetization model: Promoted Tweets. Twitter expects 150 Mio. USD revenue this year with the program. Now, one year later the first “success story” have been published, and Gordon Mc Millan writes a nice summary “Do Twitter ads work?“. Not really, it seems… Is tablet computing changing […]

Study: Succession planning – HR Execs don't give best grades for leadership roles…

According to an online study conducted by Right Management, HR and talent management executives give not the best grades for the quality of their own organizations’ leadership pipelines. The poll by Right Management surveyed the 1,262 executives. It found that there are gaps in the leadership areas of most companies in North America. Just 6% […]