At the Vivid Sydney, Festival of Light, Music and Ideas, the team of Soap Creative made cars feel. The installation was implemented into some cars with sensors and projections from inside the car to their windows in order to illustrate some artificial intelligence that made cars come to life, showing feelings as well as motivating people passing by to do something like hug them, and then responding. The campaign was supported by the hashtag #CarsThatFeel by Toyota. The whole idea reaching more than one million Australians who came to the Sydney Harbour to watch the interactive art show.
PS: I just wondered how cool the self-driving Google cars would have reacted on their first ride.
What do you think of the creative idea?