It is one of these questions, we always get asked in meetings and seminars. How much is social media growing, or is growth already declining? Search Engine Journal provides some good overview on the topic of growth and use in an infographic just recently released.
The most popular sites -in terms of how they are used by marketers- are still Facebook, Twitter, and Google+. Same as in the study from Global Web Index in 2013, Twitter still shows the fastest growth in social networks from an active user perspective, especially in the 55-64 age group.
In the time period from June 2012 to March 2013, Google+ increased their active user base by 33%. The age group of 45-54 years showed the fastest adaption growth in Google+ with a 56% increase.
And Facebook? Although they showed a 23% increase, especially the age group of 45-54 years is adapting the fast moving “Likes and Hypes” network.