News Update – Best of the Day
Is Social Media a sales tool for retailers? A study by Forrester Research and GSI Commerce says Social Media has almost no influence on online purchasing behavior. The survey shows that social media rarely leads directly to purchases online — less than 2% of orders were the result of shoppers coming from a social network. The question is what the ideology of Social Media is for companies… and there are examples like Threadless that can deny such studies. If retailers see it more like listen-to-act approach, pre-selling, sensitising and serving their consumers, then they will be successful in also selling through Social Media.
C-Level is engaging in Social Media! A recent study by Useful Social Media – State of Corporate Social Media 2011 – gives us some compelling charts that describe the trend how the C-Level increasingly gets into Social Media.
Although the European managers are still not completely behind the Social Media vision, the following chart suggests that it won’t be long until European senior C-Levels understand the advantages of Social Media.
How does the future of shopping look like? Mobile will definitely play a massive role for the consumer 2.0, or 3.0?! Where can I get the best bargains? Which company or retailer has the product I want in stock – now and not in 5 days? Sumi Das explores the “ultimate personal shoppers” of tomorrow.