Tag Archive for: YouTube

dmexco 2010 – Flashback in Tweets & Quotes

The main message of the dmexco 2010 can be concluded as follows…

Marketers have to face the fast dynamics of a changing advertising industry. The new topics they will be tackling in the future are predictive behavioral targeting, multiscreen targeting, augmented reality as well as mobile device advertising and … of course Social Media.

Facing the social web challenge, this means marketers have to look for conversation with their clients, whilst still being authentic, honest, human, friendly, open, conversational, responsive. Business relevant topics are not meant to cross their minds such as contact management and generation, quantitative ROI measurement or sales-driven aspects – and I am not even talking of lead nurturing. At least from a social media user-perspective…

Respect to all marketeers who can make this challenge happen in the future!

My flashback…?
Doing the co-moderation of the conference program was a very exhiting and interesting job. It gave me the opportunity to talk to great marketers (Sidney Mock, Spil Games and Manish Mehta, Dell Inc.), real thought-leaders of the Internet industry (Russell Buckley, AdMob Inc. and Tom Bedecarrè, AKQA) and just fabulous web personalities (Harry Huj, Pepsico Investment and Dean Donaldson, Mediamind).

As there was not much time to look around the halls and the booths, I would like to summarize the event with the 10 tweets and quotes that represent the value, the mood and the atmosphere of dmexco from my perspective.

Future
1. dmexco 2010: The vision of the leaders http://bit.ly/bRyrlQ via @MkDirecto

Augmented Reality
2. Never heard of “augmented reality”? Check out the Museum of London case study http://bit.ly/aucZ4Y via Kaizenadv

iPad
3. Study #iPad Effects: “80 per cent use the iPad predominantly at home” #dmexco #research (translated) via tomorrowfocus

Gaming
4. Sidney Mock, Spil Games, counts 650 million online gamers worldwide via dmexco (More gamers than Facebook users…).

China
5. Harry Hui (Pepsico): “Los consumidores chinos se mueven a otro ritmo”. http://bit.ly/czFA8x via lpittol85

Social Media
6. Great interview with @ManishatDell (my boss) about the value of social media for #dell from the dmexco conf. http://bit.ly/9pjxaF via DennisMSmith

Facebook
7. Joanna Shields: “Marketing develops from a one night stand towards constant connection and ongoing conversations.” #dmexco #Facebook via dmexco

Mobility
8. Dean Donaldson shows the relativity of the mobile progress, reading out a SMS he received during the Mobile Debate. It tells him how expensive roaming is and explains how ISPs limit mobile opportunities like in the AOL age some years ago.

Future Media
9. The future of the media is mobile. Shame *none* of the world’s design/PR agencies have realised: http://cot.ag/dolCIO via Adam Westbrook

Summary
10. Tom Bedecarré, #AKQA, is excited about #dmexco: “What a high energy event with so many people!” via dmexco

Spot On!
After sharing my view, I would appreciate to get your ideas and thoughts. What did you think of dmexco 2010? How did you like the conference program or the debate hall concept? What was positive and negative? Did any of you use the blogger lounge? If so, what did you like or miss? Looking forward to your feedback…

PS: Next dmexco?: Cologne, September, 21. and 22, 2011 !

Foto Credits: Horizont

News Update – Best of the Day

The search engine for the future is Facebook. Or let’s say social media. Sanjay Metha discusses “What is a search engine? and comes to an easy result: From a users perspective it is a platform where I can quickly get relevant results for whatever I am looking for. And his result is that social media owns the future as our friends offer more relevanceto our questions…

A luxury hotel in Mykonos has used social media for a campaign which was designed to work according to the organization’s objectives. Dimitris Zotos shares with us the actions and the goals of a real life example that can help us understand how social media can be used in order to promote a brand.

CWS knows how to kill a perfect night for chic and glamour girls. They say no to drugs! Funny commercial…

News Update – Best of the Day

According to the latest Pew Internet & American Life report the demographics of older internet users turning to social media is on massive growth. The study results show that 47% (April 2009: 23%) of internet users age 50-64 and 26% (April 2009: 13%) 65 and older use social networking. And the main reasons for the heavy digital use is: Getting the latest news. 76% ages 50-64 turn digital for news. 42% went online to get news the day before – 20% got them of social networks.

Some companies still don’t know why to start blogging. Here are 34 reasons by Valeria Maltoni why businesses should evaluate the power of blogging for their purpose.

This social experiment to support the efforts of the POWA (People Opposing Women Abuse) was done by using hidden cameras in a townhouse complex in Johannesburg. It show that people turn away when it is necessary to face reality but complain when somebody plays the drums. It’s a wake-up call for everybody…

Social Media oder die Qual der Wahl

Wir haben gestern einen Ausflug gemacht. An den Tegernsee, denn wir lieben die Bergregion um München. Schöne Berge, traumhafte Natur und auf den Almen immer nette Menschen und leckeres Essen. Aber eine Sache macht uns immer wieder zu schaffen. Die Qual der Wahl… Die Qual der Wahl, welche Hütte wir diese Wochenende “bewandern”. Welchen Weg wir nehmen sollen. Oder, welches Essen uns wohl am meisten ansprechen wird, wenn wir oben auf dem Berg angekommen sind. Und selbst wenn wir es wissen, lesen wir die Karte und sehen immernoch vor der Entscheidung … oder haben weiterhin die Qual der Wahl.

Eine große Auswahl zu haben, ist eine schöne Sache. Man könnte sagen, ein Luxusproblem… Aber wie auch schon Miriam Meckel in ihrem Buch Das Glück der Unerreichbarkeit klar macht, ist die Qual der Wahl eine unserer größten Herausforderungen der Zukunft. Viele Sachen stimulieren uns, viele Sinne rühren uns, viel Auswahl verwirrt uns. Ohne Filter wird alles zu einem einzigen Chaos.

Wir lieben es Karten zu lesen, die eine große Auswahl bieten und soind enttäuscht, wenn die Karte nur klassische Breotzeit offeriert. Es sei denn auf der Hütte, wo die Brotzeit zu einem kulinarischen Highlight avenziert. Und wie es immer so ist, scheint der Hunger und die Begeisterung größer als das Bedürfnis. Die Qual der Wahl wächst…

Warum erzähle ich das alles?

Manchmal möchte ich nicht in der Haut von den Leuten stecken, die ich so berate oder beraten habe in den letzten Wochen und Monaten. Social Media Marketing scheint einen ähnlichen Effekt auf Marketing-, PR-, HR- und Customer Service Manager zu haben.

Die Qual der Wahl stapelt sich für sie in Form von zahlreichen Fragen…

– Nutze ich Social Media überhaupt? Eine Wahl, die eigentlich keine mehr sein sollte…
– Bleibe ich besser bei meinen Leisten und erklimme nicht die Höhen und Tiefen der modernen Medien?
– Welche Kommunikationmedien nutzt meine Zielgruppe (am liebsten und in 5 Jahren noch)?
– Welche Plattform schmeckt mir (Benutzerfreundlichekeit, Usability, Technik) am besten?
– Welche Plattform oder welche sozialen Medien ist/sind für mich zielführend?
– Kann ich eine Strategie, die meisten meinen eher eine taktisches Vorgehen, eines Mitbewerbes adaptieren?
– Geht die Geschäftsführung d’accord mit einer unstrategisch wirkenden Trial-and-Error Phase?
– Welche Tools, Taktiken und Trends nutze ich um meine Botschaften anzubringen?
– Wie und womit hört man eigentlich am besten in die Zielgruppe rein?
– Wie kommunizire ich und mache die Marke menschlich?
– Mit welchen Techniken oder Apps erhöhe ich meinen ROI-Output?

Die Qual der Wahl ist wie ein unbewanderter gebirgiger Waldweg. Man muß sich ab des Weges der Konformität wandern und testen, wenn man dann doch mal mit Ruhe einen klaren und zielführenden Gedanken fassen will.

Ein paar grundsätzliche Fragen, die man sich machen sollte…

– Wer ist meine Zielgruppe und wie ist sie im Social Web heute und morgen unterwegs (Baby Boomers, Gen X, Gen Y, Gen Z)?
– Wann soll mein Auswahl Erfolg zeigen? Deklinieren Sie vom kleinsten gemeinsamen Nenner der Unternehmensziele (Markenbildung, Engagement, Leads, Umsatzzahlen…
– Was schränkt mein Vorgehen (One-Voice Policy, Kunden Status Updates, Kommentare oder Posts) mit den sozialen Medien aufgrund business-strategischer Vorgaben ein?
– Warum scheinen soziale Medien für meine Zielgruppe am aussichtsreichsten? Eine gute Analyse der Erfolgssäulen gehört vorangeschaltet, um Kosten, Personalaufwand und sonstige Resourcen abschätzen zu können…
– Wie setze ich die sozialen Kommunikationskanäle Blog, Twitter, Faceboook, Youtube oder XING/LinkedIn zukunftsträchtig als Informationsmedien auf, wer testet und wer optimiert? Wie kann hieraus ein steter Prozess entstehen?

Vielleicht bietet der Post eine Leilinie zur Entscheidungshilfe. Falls nicht, sagen Sie mir, wie sie mit der Qual der Wahl umgehen oder umgegangen sind. Die Diskussion ist eröffnet…

Direct Messaging export – a missing feature in social networks?

Some days ago, a Nielsen study said that in the US social network usage is more popular than email. This does not surprise me, when I think about Luis Suarez speech at the Web 2.0 Expo 2008 “Thinking outside the Inbox”. If we agree with him, then there is one feature definitely missing in social network…

How I came across this missing feature…
In my new job role I do a lot of business socializing which is quite normal when the business is done 90% with international business contacts. A lot of business brainstorming is being kicked off or happening on the fly and you don’t think where you communicate. Many of these conversations start via the direct messaging functionality -comparable to email communication- in social networks. Some of them end in nothing. Some turn out to be brilliant contacts which become interesting prospects. And suddenly these end up being leads or potential revenue drivers. And then there comes the problem…

Where is the direct messaging extraction functionality? Some kind of external saving or export module to save the content and communication? Not speaking of an “email archiving” technology?

If your business, or the business of the company you are working for, is meant to be compliant (and which is not today…?) how can you export a conversation that already started in a social network? OK, you could copy it, and send it via email again. Quite uncomfortable though, right…? Or you save all the emails that you get from the social network providers. A lot of redundant data saving…

In business networks like Bebo, XING or LinkedIn users are possible to export the database of their contacts in one go – … but not an email communication threat. Meaning, if you have had a good conversation and mentioned some kind of business critical data, pricing, or offering than you have to have the proof for tax or auditing service reasons – and ideally you can extract it in one go.

In my eyes, this is a missing feature that at least all social business networks should be offering. Don’t you think?

News Update- Best of the Day

The question for marketers working with the social influencers is often how can we integrate those opinion leaders into our marketing strategy. Just found a post with 3 tips that give some guideline on how to interact with influencers to increase your marketing output.

Social Media, well… let’s says strong relationships, will make our life last longer – the same way as if we stop smoking. This is the suggestion a long-time study by the Utah’s Brigham-Young University provides. I am glad I stopped smoking and instead using my time getting engaged in the social web discussion four years ago…

“Our social relationships are important not only to our quality of life, but also our longevity. Throughout human history, we have relied on others for survival such as protection and food, and despite modern advancements that may [help with] certain aspects of survival so that we can live more independently, it appears that our relationships nonetheless still impact odds of survival,” says Dr. Julianne Holt-Lunstad

“Our social relationships are important not only to our quality of life, but also our longevity. Throughout human history, we have relied on others for survival such as protection and food, and despite modern advancements that may [help with] certain aspects of survival so that we can live more independently, it appears that our relationships nonetheless still impact odds of survival,” Holt-Lunstad

Stats on web usage are always helpful for presentations and argumentation around getting engaged in the social web with a business. This little tool taking data from the Web Index might be of some help…

Click on the button to load the content from www.globalwebindex.net.

Load content

As we can read from the stats social media usage is growing in every country. England seems to be leading the crowd. This video by SimplyZetsy provides great stats on the UK grwoth…

News Update – Best of the Day

Have you ever though on the impact of your logo and your web design? Why do they matter? If you haven’t, read Jennifer Schiff’s post on this topic and profit from great storytelling – and it is also a nice piece of content for enterprise brand managers.

PS: The story of the logo creation for The Strategy Web can be found here.

Every brand manager wants to know what is the ultimate Facebook fan page success code. The answer is, there is no blue print for it. It is driven by humanity and the humanization of brands. Now, Altimeter’s Jeremiah Owyang published 8 success factors that make your Facebook strategy more powerful. Interested on your views…

Though the football world cup is over, the spirit of the game is still alive. Managers took their learnings with them. And those football freaks that have to wait for the next season to be kicked off, they can enjoy this great commercial…

News Update – Best of the Day

Every social media expert out there loves talking about The Cluetrain Manifesto and it’s impact on the future of our marketplaces. Now that the Cluetrain is more than 10 years old, I am trying to follow it’s creators in order to see how their views have changed. One of the founders Doc Searls -after Christopher Locke and david Weinberger some weeks ago– was writing last week about the main drivers of the open marketplace transaction, conversation and relationship. “Marketing is now all gaga over “social media” as well, in part because many believe that Cluetrain was all about “social” markets”, he says, and I have to admit sometimes I do see it that way, too. Having agreed with him, I do have to add: Technology changes quickly but it is difficult to change a market situation – no matter if social or open. Why? In the first place, it is driven by human beings. And it takes them a long time to adapt new culture. Haven’t we seen this 10-15 years ago when all this internet hype started? In some way, we seem to be on this learning curve again. Don’t you agree?

There are many valuable Twitter tool lists. Vadim Lavrusik created one of the (in my eyes) best Twitter tools top 20 lists that will help you improve your Twitter experience.

Adbands has become a classic event in the last years. And the commercial which was produced for the event tells us why. No more to say…

Youtube bringt TV-Personalisierung für die Lean Back Gesellschaft

Mit einem neuen Service Angebot adressiert Youtube die Lean Back Gesellschaft. Und das mit einer cleveren Idee: Man verbindet den personalisierten Youtube Account und macht ihn zur Broadcasting Show. Das Angebot mit dem Titel Lean Back ging jetzt live und macht sich auf eine neue (oder alte?) Perspektive des Internet TV-Watching werden.

Für die Navigation ist keine Eingabe von URLs und nicht einmal eine Maus notwendig – Enter Taste und Mousetasten genügen. Es ist irgendwie revolutionär und dann doch die altbekannte Back-to-the-Roots TV-Nutzung – nur eben in der digitalen Welt und mit Personalisierung. Keine Kommentare, keine Kommunikation und keine Ratings. Ein Rückschritt für die Social Web-Gesellschaft oder die Option sich wie gewohnt einfach nur berieseln lassen?

Der Senior Product Manager Kuan Yong von YouTube beschreibt die Technik wie folgt…

“This feed is based on your YouTube settings and preferences, including content from your subscriptions and videos your friends are sharing on Facebook (assuming you’ve connected your YouTube account to your Facebook account).”

Die Verknüpfung mit Facebook und den Informationen aus den Youtube Info Inhalten funktioniert noch unzulänglich im Bezug auf meine Vorlieben, Wünsche und meinen Geschmack zumindest. Es beruhigt ein wenig zu sehen, daß Google und seine Abgesandten noch nicht in mein Hirn sehen oder aus meinen Neuronen lesen kann. Bleibt dennoch interessant zu beobachten, wie man versuchen wird, andere Social Networks zu integrieren. Denn die Chance der Cross-Synergien wird Youtube sicherlich nicht auslassen…

PS: Irgendwie frage ich mich ob das Konzept nicht gegen den Claim des Brands “Broadcast yourself” geht. Wie seht Ihr das?

News Update – Best of the Day

Looking at pictures is one of the most important first steps when people evaluate relationships, if it be in social networks or real life. OkCupid, a popular American dating site, now released some interesting findings to which kind of pictures people respond most.

“Women responded more often to pictures in which the man is looking off camera, not into it. Men were more likely to respond to pictures in which the woman is at home (and looking a little come-hither), rather than out with friends or on a trip. But for both sexes, pictures in which the subjects are smiling uniformly trounced the stone-faced ones.”

Companies often ask me if you need outbound to generate inbound engagement. Yes! IMHO… A nice campaign was live on Mashable (where else… 😉 )… A traditional banner campaign with an intelligent creative, pushing Twitter and Facebook acccount plus their website.

“La-Ola” is just a thing for the stadium? NO! Coca-Cola created some great example of a new 3D animated world through a new process of printing. Watch this…