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Is the marketers attitude towards traditional advertising changing as all marketers are looking for engagement? PepsiCo is challenging social media efforts big time this year and will not invest in an expensive super bowl campaign. A budget of 20 mio. USD will be invested into a social media campaign. Mashable has all the facts… If […]
How much value has social networking for young-people? While a study shows the huge amount of time American children spend on the web, a new study by the University of Virginia shows the benefit of social networking for the well-adjusted. ”The best-adjusted young people were far more likely to use social media as an extension […]
It sounds unbelievable but a study by the Kaiser Family Foundation states that the average young American spends every waking minute — except for the time in school — using a smart phone, computer, television or other electronic device. Those ages 8 to 18 spend more than 7 1/2 hours a day with such devices. […]
Content strategy becomes more and more important as customers approach companies and get engaged in company buzz. In order to be prepared companies should have a good content strategy in place. Shay Howe writes about the relevant tactical steps involved in developing a content strategy and offers great case studies with it. Marketers want to […]
Are you surprised when somebody says Facebook is better than Twitter for marketing purpose? Amy Porterfield cites a report by MarketingProfs called ‘The State of the Social Media Marketing’. The report delivers great insight in social media usage by marketers, tactics and strategic approaches. With the rise of thew social web, governance for social networking […]
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What happens when you ask SMB’s on their social media usage?. Here is the answer: A report interviewed 1,000 small business owners with fewer than 100 employees and wanted to know their attitudes and marketing plans for 2010. The key findings… 31% don’t use social media because their customers don’t use social media. 29% don’t […]
Let your kids do social networking! Why? Parents might argue that social networking could “harm” their childrens education performance. A study by the University of New Hampshire now suggests that social networks aren’t as damaging to students’ grades as parents might think. Earlier this year, Dominos was the negative example for social media usage in […]
Facebook and it’s privacy settings is becoming a running issue for the social networking sphere. The Guardian is focusing on the topic that splits the members in two groups: campaigners against their new data setting and those who cannot find the “big deal” in it (not surprising, if you think about the Attention Deficit Syndrome […]
Talking about new trends on the social web, marketers always love the point of view when brands are involved. They love to negotiate, as I call it, on the “cost per engagement (cpe)” level. Businesses and their communication suppliers always try to get customers engaged in brands. Some years ago, this was difficult. Now, it […]