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The main fear of C-level management is loss of control when it comes to the new media. The truth is the younger generation expects to have access to social media at the workplace and they use it, too. Management wishes you are working hard, but you are hardly working? Management finds Facebook and their different […]
Yesterday, I came across a good post by Adam Singer that inspired me (as well as his comment to my comment) to finally explore a bit on the phrase: “evolution by revolution”. I don’t know whether this phrase is new, or invented by me but I would love to claim it as my invention. And […]
The latest market outlook by Deloitte predicts that in 2011 social networks are likely to surpass one billion unique members and may deliver over 2 trillion advertisements. Although this sounds impressive, it is modest compared to other media, the CPM remains low and the market share remains at only 1% of the global online ad […]
Early adopters show big interest (see study) in location-based platforms like Gowalla, Foursquare or Groupon and obviously Facebook Places. Though only 4% of the US internet users use it, and probably the number is even lower in Europe. Nevertheless, Check-Ins could become the pull mechanism for offers on location-based direct marketing campaign in the future. […]
This social media case study by Leo Burnett Worldwide called “David on Demand” is really something to be shared with my readers. It is outlining the success of an unprecedented social media experiment. Users were able to control the actions of a man through Twitter and then view the experiment live via 24/7 video streaming […]
When I joined the LeWeb10 in Paris last week, I was fortunate to spend some time with Jeremiah Owyang, partner at Altimeter Group and Blogger at web-strategist.com. We to talk about the future of web-strategy, the evolution of brands in the social web era and exchanged thoughts on how businesses need to integrate social media […]
Although Facebook is seen as a danger from a user’s perspective in terms of data capture, it offers great opportunities for businesses. Companies better see “the Facebook opportunity, get their site and grab their buttons” suggests David Carr. What are the targets for companies engaging in Social Media in 2011? The “2010 Social Media Benchmarking […]
Ecommerce is developing rapidly. And although users are said to be slow in adapting new technology, they expect their retailers to embed the latest trends and technology in their websites. As this will increase the sales potential of a business, companies should carefully listen to top 10 tactical trends by Michael Piastro which will help […]
Nespresso loves to do commercial story-telling. In my eyes this is done in a really effective and impressive way. Although the commercials are produced for TV, they make their way from a buzz point of view on the web when you look at the social media metrics. The number of likes, ratings, comments and “embedded […]
How will the future of the workplace look like? I have my views: flexible working hours, mobile offices and driving busness by networking outside of the office. Generally speaking, I love to share ideas and thoughts that I come across like these work displacements. Now that Porsche and VW (partly) banned access to social networking […]