News Update – Best of the Day

Although Facebook is seen as a danger from a user’s perspective in terms of data capture, it offers great opportunities for businesses. Companies better see “the Facebook opportunity, get their site and grab their buttons” suggests David Carr.

What are the targets for companies engaging in Social Media in 2011? The “2010 Social Media Benchmarking Study” from Ketchum and FedEx shows us what 62 researched companies are aiming at…
– Increase awareness and interaction with brand: 94.1%
– Create community for customers/fans: 76.1%
– Increase traffic to website: 55.1%
– Identify and react to customer needs: 50.3%
– Identify new business opportunities or leads: 49.0%
And the reason for all this? As Facebook and Twitter are the new normal. At least their co-founders Chris Hughes and Biz Stone make us believe that

If this commerial won’t remind you of “Jaws” (1975), then none will. Y&R created a funny video ad for LG Electronics latest vacuum cleaner…

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