Funny Case Study: "David on Demand"

This social media case study by Leo Burnett Worldwide called “David on Demand” is really something to be shared with my readers. It is outlining the success of an unprecedented social media experiment. Users were able to control the actions of a man through Twitter and then view the experiment live via 24/7 video streaming through a webcam installed on his head. Great and funny idea – although I would not let my followers do that with me… 😉