The slightly other infografic about the social media universe

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On which social media planet do you live?

Infografics are one of the best and most popular methods to show figures, developments and facts. You will find hundreds of charts with numbers based on data presented colorfull and visually. The enormous development of various social media platforms and the ongoing evolution is one of the frequent topics in the creation of such graphics. But this grafic is somehow different than any other.  Read more

Are you ready for the next level of future mobility? Young Germans are!

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Germany is known as one of the leading countries in terms of innovation and inventions. But on the other hand germans are very careful and reserved when it comes to the use of new tools, processes and technologies. So the survey results of a currently published survey regarding future mobility astound somehow.  Read more

Internet Trends 2018 – Mary Meeker Report

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There are a lot of reports within the technology business but there are only a few worth sharing. When talking about internet trends the following report from Mary Meeker is one of these positive examples we want to share with you. It covers more or less every interesting section within the tech industry where companies […]

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3 recommendations when producing video by Richard Gutjahr [Video]

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What format will be the one with the biggest growth rate? What do you think? For many of us it will be video. In terms of handling, reach and simplicity. But what are the points we should think about when we produce a video? In his interview the host Christoph Magnussen gets some very interesting insights about these questions and other impressive statements from Richard Gutjahr.  Read more

Allianz and FC Barcelona Micro-Conference: The Future of Health

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Smart clothing combined with a new generation of sensors as part of intelligent hardware components is one of the biggest markets when thinking about the future. This is not only a question for the insurance industry in order to create new business segments. There are also a lot of benefits for sport clubs by tracking the activities, health and workout data of their players to optimize the practice and to prevent potential injuries. Read more

2018 Global Digital Future in Focus [Whitepaper]

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There is so much going on within the technology, social networks and communication area and it’s hard to keep an overview of everything.  In these days it is good to see the variety of development paths either in countries, technologies or user behavior in the form of reports. comScore provides with his ‘2018 Global Digital Future in Focus’ a snapshot of desktop, smartphone and tablet usage around the world, examining how audiences and content consumption changed from over the last couple of months during 2017. There are some winners and some losers but the reason behind the results and the consequences are more interesting at the end.  Read more

YOUM: Does Samsung show the future of mobile displays?

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When I wrote about three magic inventions discovered at CES 2013 some days ago, I definitely missed out on YOUM. The rumors around flexible displays is out there for quite a while. Remember Yankodesign’s vision of a flexible multiscreen phone or the Motorola Flipout?

Now, at CES the first YOUM displays were presented on stage, alongside a funny commercial clip. The OLED displays are thin that an iPod, can be bowed and rolled up. It sounds like science fiction or a good James Bond film invention, and it will be as log as the technology needed to make the OLED’s work is not getting thinner.

In the presentation Brian Berkely, VP Samsung Display, showed with different prototypes how it is possible to build displays that go around the smartphone or tablet. There, you then could see the latest text message, email or calendar entry that might be relevant. I can imagine these displays will hit the smartphone and tablet market quite soon.

And the question will be what is Apple’s or other smartphone and tablet manufacturers’ answer to this invention…

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Google: Agile Creativity with Google Think

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The way the biggest search engine started their revolution is kind of a tipping point for companies today to get orientation in their creative evolution for further development: The Agile process. These days, Google wants to help companies and brands participate in that world of experience to help them elaborate new ideas and new ways walking on a more fluid way of creativity and innovation in order to keep track with the digital future. Their latest learning hub is curated by Think with Google. It offers a good range of Agile creativity tips and tricks from the leading agencies in the world.

A nice education piece for marketers, and don’t forget: “We are living in a world, where the only thing that is constant is change!”

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How Mobile Marketing and B2B work together (video)

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We have already shared some information on a Google and Compete study that shows why B2B and mobile have a close connection. And the most relevant information from a mobile point of view can be taken from eMarketer graphic.

The importance of mobile for B2B is partly as business decision makers are frequent travelers, thus most connected business people, and partly as smartphones and tablets have given them a new freedom. And today, we also know from CNBC research that executives in Europe see the increasing value of being engaged on Twitter. B2B managers can and have their conversations anytime-anywhere from their devices.

But what is the marketing potential it offers for companies then?

As business decision makers by their definition have to be fast in their decision making process, today’s professionals need to be connected, informed, and productive wherever they are traveling, or whenever they are in meetings. As of that mobile devices give B2B marketing new opportunities to open up new relationships if using apps, QR codes or video in an intelligent way.

In her YouTube channel, on Twitter and in her blog) Christina CK Kerley shares her knowledge on mobile B2B strategies alongside some good cases. Her latest video gives some insight in how B2B marketers can use mobile to connect the offline and the online world in order to leverage B2B printed ads, to integrate the customers’ voice into video, or to bolster B2B thought-leadership content through images, video and text.

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Study shows that consumers are frustrated with online paying

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Harald Wanetschka / pixelio.de

How often do we stop our online purchasing process? How often do we not pay what is chosen to be in the basket? And how often do we leave an online shop frustrated?

In a recent study by Mastercard Worldwide conducted by Harris Interactive we acknowledge how consumers are feelings about online commerce, as well as their habits on mobile shopping. According to the report, U.S. consumers replied that one of their biggest issues is “entering payment, billing and shipping information.”

It is not surprising to anyone probably that the only other issue more annoying to online buyers is knowing still one that has not changed in 15 years: People would like to know how a product feels, fits or looks.

“Online and mobile shopping puts a host of new options at consumers’ fingertips, but the current checkout process needs improvement to fully realize the potential of these important retail channels,” Geoff Iddison, Group Executive E-Commerce and Mobile, MasterCard Worldwide

According to Iddison the study also shows that consumers want a simpler, faster way to enter account information and less time filling out forms.

The funny thing for me is that the world still wants something that does not exist (and which I have thought about inventing in the online advertising world, too): a trusted source that handles safely personal information in one place.

58% of online shoppers said they would like that easy access to information in order to simplify their online check-out experience across the Internet. Apart from that almost one out of four respondents replied they had abandoned a shopping cart before completing their online or mobile purchase. 

On the MasterCard company blog, Brian Gendron -a company spokesman- said the poll shows consumers want a simpler online payment experience. He mentions…

“Consumers still find that a lengthy checkout experience can cause frustrations, which can sometimes mean lost business for merchants when consumers fail to click ‘confirm purchase. Consumers want a simple and fast process to complete their online transactions so they can spend more time finding the exact products that they want.”

So, how about you and your online purchasing experiences? Would you say the study is correct in their findings?