News Update – Best of the Day

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daily1Apple is one of the most mentioned brands in the bloggosphere. CNET editor Tim Lieberecht takes a different approach to argue about Apple -as a company- in the social media era – and compares them with another media company: Bloomberg. He asks: “But in the long term, can Apple sustain its community of loyal users without becoming a more transparent organization?” Good question…!

Is your company thinking about social media ROI – This video by Socialnomics author Erik Qualman showcases several social media ROI examples along with other effective social media strategies.

Sometimes, you just cannot decide which commercial is better – both are focusing the difference between men and women…

News Update – Best of the Day

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daily1The net gen world is exploring and surfing on the Google wave. As not everybody is familiar with the options of Google Wave, here comes a comprehensive user manual for those who want to have their questions answered and problems solved with their account.

The video to the book “Throwing sheep in the boardroom” by Matthew Fraser and Soumitra Dutta (see: The Strategy Web book-shop in ‘Social Media’) is a must for companies thinking about social media engagement.

Have a laugh, carnival starts in Germany today – sometimes you stumble upon funny commercials these days…

News Update – Best of the Day

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daily1How important it is to have a clear cut goal with your social media strategy shows an interesting auto comparison by Jeremiah Owyang. He compares two approaches: Shotgun (Toyota’s Yaris) vs Laser (Ford Fiesta).

Are Twitter an LinkedIn moving closer to each other? Seems like that – the basis is status updates.

“When you set your status on LinkedIn you can now tweet it as well, amplifying it to your followers and real-time search services like Twitter Search and Bing. And when you tweet, you can send that message to your LinkedIn connections as well, from any Twitter service or tool.”

LinkedIn Co-founder Reid Hoffman and Twitter Co-founder Biz Stone discuss the great potential of the integration between their companies.

Guerilla Marketing can be quite simple – Money rules the world by Lichtkunst24 for The Zeitgeist Movement…

News Update – Best of the Day

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daily1Do you know how many Tweets we have for now worldwide? 5 billion (in the form of a reply to another user)! Caroline McCarthy (CNET) wrote about a company called Gigatweet that has been measuring the service for some time now… and sometiomes you ask yourself: Do we really have to waste the bandwidth by sending out so many Tweets?

SMB’s are quicker adopting social media, a study by Internet2Go, an Opus Research advisory service, and MerchantCircle finds. The main findings for me are…

– 45% have a presence or profiles on Facebook and Twitter to promote their businesses
– 79% have annual marketing budgets of less than $5,000 with the 44% spending “less than $1,000” annually on advertising and marketing
– 75% said they monitor online reviews of their business

Fantastic commercials – men are so simply but ey… we are clever, aren’t we… Well done, Jim Beam!

News Update – Best of the Day

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daily1The best of the day post goes entirely to Gary Hayes social media count and the question: Can companies really ignore social media?

Seen from the text message perspective (sms): Yes, they can… – seen from any other perspective: No, they cannot…!

The most fascinating aspect for me is how many sms go around the world compared to the small numbers of tweets sent. This is a very, very small number… Nevertheless, there are workshop crowded with interested people on a Twitter hype. News corporations publish hundreds of stories around Twitter. The last news that I read talking about sms was at least ten years ago. It shows how long it takes for some technology to become mainstream.

I am sure in 10 years the tables have turned and Twitter or some replacement system or Facebook’ status update will be ‘leading’ the counter. As mobile internet apps will replace the traditional mobile phone features…

PS: THX to Blogtrainer who is always a help when you need him…

News Update – Best of the Day

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daily1The internet industry is in a change period. Harvard Business editor Umair Haque paints a great picture on the effect this has for the media industry. He explains “The New (New) Mediaconomy” and talks about the old media industry generating soda while the new (new) economy users want distinctive wine. Excellent description!

If you think about a master plan for a social media strategy, you might take this framework by Tom Chapman to start your ideas. Or this one by Ross Dawson. Or you might just discover that social media is not advertising by Max Kallehoff…

If your business is panning to get engaged in social networking, then take your time and listen to this 4-minutes-video by Kristy Horwitz. She provides some good value on how to use social networking for business…

News Update – Best of the Day

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daily1Although this sounds unbelievable… New study (online poll amongst 271 US CMO’s by ME&L Worldwide and PRWeek – Marketers ignore social media feedback. The findings…
– 70% of marketers have never made change to their products and marketing campaigns based on consumer feedback on social media sites
– 39% are not convinced of social media
– 43% admit lack of knowledge

To find the benefits of Twitter is not easy. Every company has to evaluate Twitter for their own purpose (company messages, products and service). Nevertheless, this Forbes article gives 21 tips on how to use Twitter for business.

As usual – funny commercial for the day by bud.tv…

News Update – Best of the Day

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daily1The world of advertising is changing and becoming more engaging…

The latest FIAT 500 campaign shows what augmented reality and advertising can create for a campaign in Spain… THX to DigiMaverick.

Placing ads on mobile phone applications seems to become one of the rising stars these days – and is done in a perfect way. Adage shows the latest development from their Apps for Brand conference – Yahoo’s Adam Taggart talks about the new Subway and Toyota ads running in the company’s new Fantasy Football app for the iPhone.

Can you imagine you happen to stand in a closet and don’t know why? Canal+ created one of the funniest ads I have ever watched…

News Update – Best of the Day

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daily1Is business becoming web-business? At least you have to plan holistically to make your company departments understand why it will become social, thinks Jeremiah Owyang. And I completely do agree with these thoughts…

With the rise of social media the world is thinking about the future of advertising. And some companies are right in the middle of starting the new era – the knowledge blog @ Wharton (University of Pennsylvania) tells us more about The Future of Advertising Project.

Ford has recently published their social media strategy, … and obviously one of their tactics (not mentioned in the presentation) is to get viral buzz with their TV spots. OK, here you have it…

Ford – King Kong from Julien Vanhoenacker on Vimeo.

News Update – Best of the Day

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daily1As brief as possible as of flying to dmexco today…

Who is talking about recommendations for a great Twitter account in a blog? I will today: TheRealPRMan, Steve Farnsworth, is a great source of information for social media and pr relevant topics… i.e. he found the post: 50 things for using Twitter for business.

Social Media is changing Business. Read the 4 ways in which it does via Mashable by Soren Gordhamer…

DHL knows how to deliver things… whatever you want them to do. Fantastic commercial…