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Eine aktuelle Studie des Instituts für Kommunikationswissenschaft der Universität Münster besagt, daß das Internet für den Journalismus mehr als Ergänzung denn als Mitbewerb oder Konkurrenz gesehen werden muss. Im Rahmen der Studie wurden 183 Internetredaktionen aus Deutschland interviewt, womit sich 44% aller ermittelten Redaktionen an der Erhebung beteiligt haben (nach vorheriger inhaltsanalytischer Auswertung von rund […]
A recent study by Hitwise reveales that UK Internet users are spending more time browsing online media than ‘going’ online shopping. In March 2009 9.8% of all UK Internet visits were directed to social networking websites and 8.6% to online retail websites. Compared to 2008, the figures turned around (online retailers 9.7% – social networks […]
If you have a vision for some trend or future business, it makes you happy to see that people pick up similar thoughts and spread them on the web. When I had the idea of creating the personal web manager, I thought this will be ‘utopia’. Now, Virgina Heffernan writes about the ‘necessity’ of Twitter […]
Just good Hi5 links… 5 elements to create a successful Facebook Fan Page… 15 SEO elements companies need to win in search engine ranking fights… 50 corporate website designs that stand out from the crowd… PS: 500 robots and 10.000 students head to Atlanta for the First National Robotics Championship….
A recent study from Marketing Profs and Forrester Research amongst 300,000 marketing executives and other management professionals, conducted in late 2008, offers insight in the latest b2b marketing strategies, budgets, tactics and attitudes. The key findings are that marketers have three deeper needs for the future: measuring effectiveness becomes increasingly important (i.e. webinars and search […]
According to a Microsoft research the time peole are online in Europe will be more than the length of time they spend watching TV – and this will already be the case in June 2010. The outlook of the software giant predicts that people will spend on average 14.2 hours a week online and 11.5 […]
Cloud Computing spaltet die Gemeinde der IT- und Business Entscheider immernoch. Eine aktuelle Studie des IT-Beratungshauses Avanade zeigt, daß Cloud Computing zwar Punkte bei Wirtschaftsentscheidern sammelt, aber ebenso wie das Thema Social Media haben die meisten von ihnen laut der aktuellen Studie Sicherheitsbedenken und befürchten Kontrollverlust. So wird der Umzug in die virtuellen Rechnerwolken wohl […]
If you are on Twitter there are three things we don’t like: people that talk to much, the speed of the service and the interruption time. Now, there could be a new alternative to Twitter called Flutter. This nanoblogging service will restrict users to blogging in 26 characters or less. A new blogging trend? At […]
The latest report from Bredin Business Information (BBI) finds that SMB’s will not become customers with the common marketing strategies: Marketers are going online while small and medium-size companies are still living the offline world of direct mail and tradeshows. The two surveys by BBI, conducted in late January and February, combine the findings of […]
There is a lot of talk on the success of Twitter. Now, there is a psychological explanation by Kevin Maguire: From Abraham Maslow’s hierarchy of needs to ‘the hierarchy of tweets’. This is a must read…! Although Twitter might be a web-based service, the offline-world does exist next to it… and the value in joining […]
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