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The internet industry is in a change period. Harvard Business editor Umair Haque paints a great picture on the effect this has for the media industry. He explains “The New (New) Mediaconomy” and talks about the old media industry generating soda while the new (new) economy users want distinctive wine. Excellent description! If you think […]
For some years now, we have an annual meet-and-greet trend show for digital marketing in Germany. Some years it was called OMD (Online Marketing Duesseldorf), and now we have the DMEXCO. And every year, I find somebody at the conference where I think, this person is the perfect presenter or speaker (and not just all […]
Sometimes it seems to be the right time to ask questions when some changes occur to your blogging activities. And I think now is the right time to ask the bloggosphere if they obey the following development as well. When I started my Twitter account, I at first did not know what kind of an […]
Although this sounds unbelievable… New study (online poll amongst 271 US CMO’s by ME&L Worldwide and PRWeek – Marketers ignore social media feedback. The findings… – 70% of marketers have never made change to their products and marketing campaigns based on consumer feedback on social media sites – 39% are not convinced of social media […]
The world of advertising is changing and becoming more engaging… The latest FIAT 500 campaign shows what augmented reality and advertising can create for a campaign in Spain… THX to DigiMaverick. Placing ads on mobile phone applications seems to become one of the rising stars these days – and is done in a perfect way. […]
Is business becoming web-business? At least you have to plan holistically to make your company departments understand why it will become social, thinks Jeremiah Owyang. And I completely do agree with these thoughts… With the rise of social media the world is thinking about the future of advertising. And some companies are right in the […]
As brief as possible as of flying to dmexco today… Who is talking about recommendations for a great Twitter account in a blog? I will today: TheRealPRMan, Steve Farnsworth, is a great source of information for social media and pr relevant topics… i.e. he found the post: 50 things for using Twitter for business. Social […]
Wiedermal eine Umfrage. Nein, keine Angst… Daten von Euch will ich nicht. Ich interessiere mich für Eure ehrliche Meinung zum Thema ‘Blogs und Monetarisierung’. Schreibt einfach hier einen Kommentar… Wie steht Ihr zu Werbung auf Blogs? Darf ein Blogger seinen Lesern Werbung präsentieren? Wenn ja, bis wohin geht die Schmerzgrenze? Und wie sieht es mit […]
Display advertising is facing a new era. Nicholas Carlson posts a great picture gallery with intelligent comments on the ‘Evolving beyond the banner ad‘. The advertising industry is shifting more and more budgets from offline to online. One big reason is the massive adoption and hype around Facebook, Twitter an the likes. A paper called […]
This is the news of the day! Facebook is cash-flow positive, has 300 users and their target -as Blake Chandlee, Vice President at Facebook, told me in a call today is- the 1 bio user barrier and that they don’t have plans to go public inthe near future. See Techcrunch for news and comments… Have […]
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