Entries by The Strategy Web

News Update – Best of the Day

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Although this sounds unbelievable… New study (online poll amongst 271 US CMO’s by ME&L Worldwide and PRWeek – Marketers ignore social media feedback. The findings… – 70% of marketers have never made change to their products and marketing campaigns based on consumer feedback on social media sites – 39% are not convinced of social media […]

News Update – Best of the Day

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The world of advertising is changing and becoming more engaging… The latest FIAT 500 campaign shows what augmented reality and advertising can create for a campaign in Spain… THX to DigiMaverick. Placing ads on mobile phone applications seems to become one of the rising stars these days – and is done in a perfect way. […]

News Update – Best of the Day

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Is business becoming web-business? At least you have to plan holistically to make your company departments understand why it will become social, thinks Jeremiah Owyang. And I completely do agree with these thoughts… With the rise of social media the world is thinking about the future of advertising. And some companies are right in the […]

News Update – Best of the Day

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As brief as possible as of flying to dmexco today… Who is talking about recommendations for a great Twitter account in a blog? I will today: TheRealPRMan, Steve Farnsworth, is a great source of information for social media and pr relevant topics… i.e. he found the post: 50 things for using Twitter for business. Social […]

Blogs und Monetarisierung – Umfrage

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Wiedermal eine Umfrage. Nein, keine Angst… Daten von Euch will ich nicht. Ich interessiere mich für Eure ehrliche Meinung zum Thema ‘Blogs und Monetarisierung’. Schreibt einfach hier einen Kommentar… Wie steht Ihr zu Werbung auf Blogs? Darf ein Blogger seinen Lesern Werbung präsentieren? Wenn ja, bis wohin geht die Schmerzgrenze? Und wie sieht es mit […]

News Update – Best of the Day

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Display advertising is facing a new era. Nicholas Carlson posts a great picture gallery with intelligent comments on the ‘Evolving beyond the banner ad‘. The advertising industry is shifting more and more budgets from offline to online. One big reason is the massive adoption and hype around Facebook, Twitter an the likes. A paper called […]

News Update – Best of the Day

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This is the news of the day! Facebook is cash-flow positive, has 300 users and their target -as Blake Chandlee, Vice President at Facebook, told me in a call today is- the 1 bio user barrier and that they don’t have plans to go public inthe near future. See Techcrunch for news and comments… Have […]

News Update – Best of the Day

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Is the iPhone a killer for mobile advertising? A study by Chitika says: Yes, it is as iPhone users click the fewest mobile ads. Is the internet the future of radio? At least in the US it obviously is – according to a study by Knowledge Networks: 18% of the time US consumers use media—nearly […]

News Update – Best of the Day

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When managers talk to executives about social media the main question is always: Will the executives see the value for relationship- and brand-building. A new whitepaper called “Social Media: Embracing the Opportunities, Averting the Risks” says: Yes, they do! And if your executives still don’t know why they should implement social media guidelines, Brian Solis […]