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Es freut mich immer wieder, wenn meine User mir mit Kommentaren interessanten und neuen Input liefern. Manchmal überlegt man, wie man jetzt auf einen Kommentar reagieren soll. Da mir das in nachfolgendem Beispiel schon mehrfach so gegangen ist, brauche ich mal Input von meinen Usern und Social Media Experten. Das Beispiel des Kommentars bezieht sich […]
We have asked ourselves this question when talking about the future working place and personal branding on the Lotus JamCamp: How effective are corporate social media policies? This study by security solutions provider nCircle shows again that 39% of the companies still ban social media usage at work. Reason: Security risks! While F-Secure finds that […]
Just some weeks ago, I have been talking about the idea of replacing loyalty cards by social networking customer service to drive customer engagement. Now, the New York Times has extended the idea by the integration of location-based advertising using Foursquare… and of course replacing loyalty cards by social networks activity and mobile apps. The […]
The well-known investor Ron Conway is talking on Techcrunch about the main trends in the social web industry: “real-time data” and “the web becoming more social (evidence in Facebook and Twitter)”. It is interesting to listen to his view on the business and vision about the changes of Facebook. In the interview, he agrees that […]
Human resources embraces social media for their busines purpose but needs more resources. This is the essential finding of a study by ochrehouse, a recruiting outsourcing company. 82% of HR professionals now use social networking as part of their attraction strategy. The study makes clear that less than 30% of HR professionals have a dedicated […]
Manche mag es nerven, wenn im Social Web permanent die Rede vom Kulturwandel ist. Andere leben diesen Kulturwandel, erfinden neue (Job)Titel wie den Personal Web Manager. Grant McCracken benennt in seinem (nicht mehr ganz neuen, aber sehr aktuellem) Buch eine moderne “Stabsstelle” in Konzernen danach: Chief Culture Officer. In seinem Buch (und im Kleinen in […]
The privacy debate in connection with social networking and 2.0 software is sometimes misinterpreted. A new study by researchers at UC Berkeley and the University of Pennsylvania shows that younger adults watch their private data, especially when companies want get hold of those data. The key findings are that… 82% of respondents ages 18 to […]
The last IT managers and their data and identity security topics were always a challenge for me to find another password instead of ‘iloveyou’ or a mixture of birthday numbers. The question is: Is this permanent change of passwords really as effective as possible and in favor of our security? One thing is for sure, […]
About a year ago, a Robert Hall study showed that 55% of CIOs don’t allow the access to social networking sites like Facebook and Twitter. This year’s study shows that the IT policies are changing to stricter guidelines… – 38% have implemented stricter social networking policies regarding personal use of social media sites – 15% […]
Those who see and embrace the modern social web world will understand the 7C’s by Umair Haque, Director of the Havas Media Lab. “Social media strategy fits inside a marketing (business, corporate) strategy, and is shaped by it. Social strategy fits outside business and corporate strategies, and shapes them. Social strategies are about rewriting the […]
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