This author has not written his bio yet.
But we are proud to say that The Strategy Web contributed 1034 entries already.
Just some weeks ago, I have been talking about the idea of replacing loyalty cards by social networking customer service to drive customer engagement. Now, the New York Times has extended the idea by the integration of location-based advertising using Foursquare… and of course replacing loyalty cards by social networks activity and mobile apps. The […]
The well-known investor Ron Conway is talking on Techcrunch about the main trends in the social web industry: “real-time data” and “the web becoming more social (evidence in Facebook and Twitter)”. It is interesting to listen to his view on the business and vision about the changes of Facebook. In the interview, he agrees that […]
Human resources embraces social media for their busines purpose but needs more resources. This is the essential finding of a study by ochrehouse, a recruiting outsourcing company. 82% of HR professionals now use social networking as part of their attraction strategy. The study makes clear that less than 30% of HR professionals have a dedicated […]
Manche mag es nerven, wenn im Social Web permanent die Rede vom Kulturwandel ist. Andere leben diesen Kulturwandel, erfinden neue (Job)Titel wie den Personal Web Manager. Grant McCracken benennt in seinem (nicht mehr ganz neuen, aber sehr aktuellem) Buch eine moderne “Stabsstelle” in Konzernen danach: Chief Culture Officer. In seinem Buch (und im Kleinen in […]
The privacy debate in connection with social networking and 2.0 software is sometimes misinterpreted. A new study by researchers at UC Berkeley and the University of Pennsylvania shows that younger adults watch their private data, especially when companies want get hold of those data. The key findings are that… 82% of respondents ages 18 to […]
The last IT managers and their data and identity security topics were always a challenge for me to find another password instead of ‘iloveyou’ or a mixture of birthday numbers. The question is: Is this permanent change of passwords really as effective as possible and in favor of our security? One thing is for sure, […]
About a year ago, a Robert Hall study showed that 55% of CIOs don’t allow the access to social networking sites like Facebook and Twitter. This year’s study shows that the IT policies are changing to stricter guidelines… – 38% have implemented stricter social networking policies regarding personal use of social media sites – 15% […]
Those who see and embrace the modern social web world will understand the 7C’s by Umair Haque, Director of the Havas Media Lab. “Social media strategy fits inside a marketing (business, corporate) strategy, and is shaped by it. Social strategy fits outside business and corporate strategies, and shapes them. Social strategies are about rewriting the […]
Most companies wonder how the purchase funnel looks like when consumers evaluate products they think about buying. A recent study from ATG helps: 30% of consumers reach out to more than three commerce channels to research a product and make a purchase. This shows that retailers and merchants need a broader cross-channel approach to boost […]
The paradigm shift friom nubers to relevance become more and more important – and the user’s social lifecycle puts tables upside down in business – by Mahendra Palsule. When I talked about the importance of relevance some years ago, people laughed and said, this is never going to happen as numbers are key for business… […]
The Strategy Web GmbH
St. Ulrich Str. 3c,
86922 Eresing,
Tel. 08193-9974127
Mob.: +49 (0)171-9577828
