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With over 350 million active mobile users across 475 wireless operators worldwide on Facebook’s mobile sites, marketers wonder which tactics they should be using to generate higher engagement levels. But also Facebook’s new iPad app and their mobile site shows that also Facebook knows about the value mobile offers to their business. A new study […]
Obviously, the headline question is not easy to answer. Both elements have their impact on business success. At this years IBM JamCamp, we could hear many presentations why “culture eats strategy for breakfast”, and how to turn your business into a social business (i.e. Sandy Carter’s speech) that will drive innovation to new dimensions (and […]
Das JamCamp 2011 glich – im Vergleich zum letzten Jahr– mehr einem klassischen Businessevent denn einem Barcamp. Eine Konzeptänderung? Nicht unbedingt. Das Vorspiel blieb gleich. Der IBM Bus tourte wieder 14 Tage mit Bloggern und Vordenkern eine Woche durch Deutschland, um die Mission „Social Business“ zu einer Vision für zahlreiche Unternehmen werden zu lassen. Wo […]
We love living digital. We love being online. We love taking our mobiles with us. Anywhere, anytime, any place. However, sometimes people might make fools of us, out of our new digital reality. In the summer the English National Opera picked up the social networking habits of Twitter and Facebook and created a great commercial […]
Many of us web techies have seen the 2009 version of Microsoft’s productivity vision. In their video, Microsoft offered an outlook on how technology could “transform the way we get things done at school, at work, and in the home over the next 5 to 10 years”. Some things have become real in their vision… […]
Der Handel hat es schwer. Die Kunden wandern ab ins Web, ins mobile wie comScore uns in aktueller Einsicht lehrt. Und dank Smartphones verlieren stationäre Händler zunehmend den direkten Kontakt zum Kunden, vermutlich auch im diesjährigen Weihnachtsgeschäft. Auf der anderen Seite bietet das Social Web für stationäre Händler mit Online-Couponangebote wie Groupon & Co. sowie […]
We all rely on Google search to find the truth on our current questions, right? Isn’t it scary in some way? Is Google becoming our brain in the future? What if you cannot find the answer on Google? We all use Google – and not only search. But do we use it too much? Could […]
Are you going shopping in stores to find some christmas presents? Or will you be doing your shopping tour via mobile? Well, if you use your mobile you are not alone… According to a UK survey by marketing community site UTalkMarketing and online survey platform Toluna. 32% of 18-34-year-olds will use their mobile to buy […]
A while ago, ShareThis shared their insights why people share content. And also this year, bit.ly stated in a research they did that the half life of a link is approximately three hours. Now, AddThis (1.2bn monthly users) is following their approach with an infographic on their 5th birthday to visualise user behaviour around Social […]
Es scheint als wenn der Homo Buzz, sich schneller entwickelt als jemals zuvor. Haben wir vor knapp einem Jahr den Einzug der Infografiken gefeiert, so sind wir jetzt bereits eine Evolutionsstufe aufgestiegen. Inzwischen sieht man immer mehr Video Infografiken. Es scheint, die TV Welt verknüpft sich immer mehr mit der Onlinewelt. Der Grund: der User. […]
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