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Customer Experience (CX) has always been about understanding the way people engage with a brand or a company, ideally from a customer and prospects perspective by anticipating their needs, delivering value, and building trust. But in a digital-first economy, expectations are evolving faster than traditional methods can keep up. Artificial Intelligence is not just enhancing […]
The world of sales is undergoing a fundamental transformation: digital channels, data-driven systems, and AI-powered automation are rewriting the rules of the current revenue machines: sellers. Forrester predicts that more than half of large B2B purchases (everything above $1 million) will soon be made through digital self-service channels. Buyers will increasingly value a smooth, autonomous […]
Social media platforms like LinkedIn, Facebook, Twitter and others are becoming more and more interesting from a customer service perspective. This is one of the results of a recent study by Boston Global looking at why consumers follow and unfollow brands on social platforms. Consumers who want to reach out to brands and resellers for […]
While CNN asks why Boeing is not grounding the 737 MAX, drone companies are competing on their future visions around taxi services. And the outlook of their visions goes until 2050… There is much hope and many questions around air mobility of the future. Whether drones will be all around us in 2050? Well, for […]
Are you a successful leader? Well, here is the right persona advice for you… Deloitte conducted a worldwide study with 2000 C level managers, in order to understand personas handling the digital transformation better than others. The study found interesting insights in the opportunities and challenges attached to the development of the industry 4.0. It […]
It is no news anymore that all social networks are turning more and more into content platforms, and are challenging the good old publishing world. Brands and managers, especially thought-leaders, are showcasing their business expertise to their peers and the industry they are addressing on platforms like LinkedIn rather than starting their own blogs. LinkedIn […]
In the last weeks, influencer marketing has become the rising star among marketing tactics. This is not surprising as ad blocking makes the life for marketeers and their brand campaigns more and more difficult. The team at Hashoff, a micro-influencer platform, just recently published their latest annual report on influencer marketing which gives some interesting […]
All marketers want to know in our seminars, where to find their audience for their next social media campaigns. Obviously, all decisions and spends will be depending on if you are focussing on B2B or B2C customers. Still, some general (social network) data might be helpful in organizing and planning your next campaign audiences. The […]
Not futuristic in terms of the design. Not too special compared to Tesla (big tablet in the middle, holographic head-up display, plug-in hybrid engine, and so on). Still, it is a smart car with a very much clean and intuitive layout. Peugeot unveiled their latest car study at Mobile World Congress last week, called Instinct […]
Years ago, I have written about various options of companies envisioning the future of mirrors and screens. Whether it was Samsung or Toyota or any other company out there. Many brands think about the future way of living with new world of screens evolving. The rising mobility trend drives companies to work on the glass […]
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