Quality or quantity – What counts on "viral" campaigns?

The world is all about business cards. Business cards reflect the contacts that your business is reaching out for. Half a year ago, Samsung found the master of business card throwing and hired him for their new campaign. They filmed his fantastic capabilities with their (new) Samsung Digital Camcorder H205.

In the meanwhile, the video got up to 2,5 Mio views, more than 10.000 ratings, up to 2.500 comments and is number 10 favorite video in Great Britain and Northern Ireland. Other interesting stats can be found here. Watch the video again…

Spot On!
Many marketers ask me if such videos -which were widely spread- are successful in my eyes when I see the numbers. This makes me think if campaigns are still valued as of their quantity reach (popularity, clicks, views), not their quality reach (conversational, social and demographic insights). A conversation that is ongoing and best reflected in this study about social media influencers. In my eyes this campaign is definitely more succesful as it gives many insights in new markets, potential client interest, contacts for opportunities and especially tells us which and how countries are using Youtube.

In your eyes, what would you answer refering to this campaign? Would you say this is successful, or not? Curious what you are thinking…